The steps for applying for a brand authorization letter are as follows:

1. Enter the supplier backend. On the page, you can see some new functions. Click "Distribution" under "Service Management" Click the "Business Guarantee Service" button to enter the application page;

2. On the application page, you can see that the application status is "Service Not Activated", click the "Apply for Activation" button to apply;

3. After clicking Apply, the corresponding member account and company name will appear on the page. After verification, fill in the brand you want to apply for "Brand Authorization" into the blank text box, and separate multiple brands with commas;

4. After filling in the brand name, you need to carefully read and sign the "Brand Authorization and Certification Agreement" on the same page. After confirming the signature, proceed to the next step;

5. Sign the "Brand Authorization and Certification Agreement" After signing the "Alipay Withholding Agreement", enter the Alipay account and payment password for confirmation on the signing page of the "Alipay Withholding Agreement";

6. After signing the "Alipay Withholding Agreement", the application submission process is over . Need to wait for review.

There are two ways to obtain brand authorization:

1. Contact the brand owner or general agent, purchase a large number of brand products and meet specific conditions, just like a distributor. You can find the brand owner or general agent to issue an online authorization letter;

2. Find a third-party channel provider, which is currently a relatively simple way. The cost will be higher, but there are relatively few specific conditions. Can get it.

In summary, trademarks can be used to instantly gain consumer awareness of a company’s products. The quality of the product itself is of course very important, but if there is a good trademark as a guide, consumers can quickly remember the product and it will be easier to accept it.

Legal basis:

Article 43 of the "Trademark Law of the People's Republic of China"

Trademark registrants may sign a trademark license contract , licensing others to use its registered trademarks. The licensor shall supervise the quality of the goods used by the licensee using its registered trademark. The licensee shall ensure the quality of the goods using the registered trademark.

If you use someone else's registered trademark with permission, you must indicate the name of the licensee and the place of origin of the goods on the goods using the registered trademark.

When permitting others to use its registered trademark, the licensor shall submit its trademark use license to the Trademark Office for record, and the Trademark Office shall announce it. The trademark use license shall not be used against bona fide third parties without registration.