On October 12, 1492, Columbus led an expedition to land on San Salvador Island. Europeans jumped onto the American soil for the first time, opening a new chapter in history. Tobacco is mentioned only briefly in Columbus's early voyage journals, but unusually later in reports from other expedition members. These reports said they saw "many men and women holding 'glowing coals' in their hands to give themselves a certain aroma." It was later revealed that the burning "coals" were rolled tobacco leaves. . People burn one end of this tobacco leaf, put one end in their mouth and smoke, and then exhale the smoke through their mouth or nose. Native Americans have a long history of smoking. According to archaeological analysis, American residents already had the habit of smoking 3,500 years ago. The Mayans once flourished, and the remains of their ancient culture have left historians with many mysteries. In the state of Chiapas in southern Mexico, there are still stone reliefs of Mayan priests wearing robes and smoking pipes. This is recognized as the oldest smoking picture in the world. According to legend, smoking is related to religion. Tobacco has an intoxicating aroma, has the effect of eliminating fatigue and refreshing, and can even treat diseases. People believed that tobacco received help from "gods" and was a "magic grass". At that time, smoking was performed as a religious ritual, performed by the officiating clergy. Because smoking took on religious and superstitious overtones, it gradually became not only a habit, but also an important etiquette when gathering or performing religious rituals. At every major gathering, the Indians light their pipes and pass them from top to bottom in order of rank. Everyone must do so solemnly to show solemnity. What is strange is that before the two armies of the Indians go to war, they must smoke a bag of cigarettes to boost their morale; when the two sides make peace, they must first give the other party a cigarette bag that symbolizes peace. The earliest written record of smoking is probably a book of personal experiences (Fra Romano Panes story) written by a Spanish Pan. The book narrates the author's experience following Colombus on his second voyage to the West Indies in 1497, and talks about the issue of smoking. Another book that first talked about smoking was the "General History of India" written by the navigation historian Genzalo Fernndez Oviaedo published in 1535. There is this record in it: "In other evils Indians have a particularly harmful habit of smoking a certain kind of cigarette... in order to produce an unconscious state of anesthesia... Their chiefs use a 'Y' shaped tube and insert the two forked ends into their nostrils. The other end was filled with burning weeds. They smoked in this way until they lost consciousness and lay stretched out on the ground like a drunken man."

With the Passage to America. With the opening of the 19th century, the exchanges between the European and American continents became increasingly frequent. Tobacco leaves and tobacco seeds were brought into Europe and continued to spread to other places. Later, people discovered that tobacco was poisonous, had anesthetic and other medicinal functions, and spread increasingly widely. There was a Frenchman named Nicot who lived in Lisbon, Portugal (some say he was the ambassador to Portugal). He was very interested in plants in America, some of which were very different from those in Europe. He once heard people say that tobacco can relieve fatigue and refreshment, can relieve pain and treat diseases, and is especially effective in treating headaches. Around 1560, Nicot received tobacco seeds from gifts from others and carefully cultivated them in his garden. Sure enough, the tobacco grew luxuriantly. I harvested its leaves and tried smoking them. It felt good. In order to commemorate nicot, people call tobacco base nicotine. At about the same time, there were others who contributed to the spread of tobacco. For example, the French missionary Tivert traveled to Brazil as an explorer in 1566 and brought tobacco seeds and smoking methods to France. He said in his book: "There is a grass called Petum in Brazil (which is what the natives call tobacco), which can purify the mucus in the brain and is very beneficial to the human body." He also said that tobacco can "quench hunger and thirst." If there is too much Inhaling it will make people drunk like strong wine. Another example is the British navigator, poet and economist Sir Rayleigh, who was very famous during the period of Queen Elizabeth I. He traveled around the world and learned to smoke. In 1585, he established the first British colonial area in Virginia, USA. He had an important influence on the development of tobacco and the spread of smoking in Britain. The Native Americans originally had various names for tobacco, such as Petam, Pisaifu, Coriba, Yuli, Opova, etc.

Columbus sailed to America for the second time and named what is now Tobago. Because the island's terrain resembles the shape of the Y-shaped pipe used by the Indians, the Spanish called the tobacco Tobago. Since then, tobacco in various countries around the world comes directly or indirectly from the Americas, and their names are all transliterated. The Spanish word Tobago has been used with various languages ????in the world to form a common tobacco name: such as the Portuguese "Tobaco" , French "Tabac", German "Tabak", English "Tobacco", Japanese "わでげ" and so on.

Tobacco is a relatively late-developing crop. Before Columbus discovered the New World, no other people in the world except the American Indians knew what smoking was. Today, smoking has spread to every corner of the earth, and tobacco has various connections with our lives. The first tobacco monopoly in Chinese history

Yuan Shikai is notorious as a country thief because he is very good at running a business. However, when he was the governor-general of Zhili in the Qing Dynasty, minister of Beiyang, and president of the Republic of China, in order to make up for the financial deficit, he created three firsts in the history of China's tobacco development.

One is the levy of tobacco and alcohol taxes. In 1911, the second year after Yuan Shikai was appointed Governor of Zhili Province and Minister of Beiyang, he implemented an increase in tobacco and alcohol taxes in Zhili Province and tried his best to promote it nationwide. In his memorial to Emperor Guangxu, he said: "Tobacco and alcoholic beverages are necessary for folk hobbies and have nothing to do with health care. There is no obstacle to re-levy." A few months after passing the trial, "the amount of money to relieve the levy has reached tens of thousands of taels." "The revenue was not small, and it was recognized by Emperor Guangxu, who decreed that the Zhili tobacco and alcohol tax should be used exclusively to pay for military training. "The annual amount of silver levied is one hundred thousand taels, and there is no room for shortfalls." Later, the "Zhili Increase Tax" was formulated. Regulations on Smoking and Liquor Taxes", which stipulates in detail the taxation methods. Zhili's cigarette tax had a certain impact and was later gradually followed by other provinces.

The second is to open a cigarette factory. Since cigarettes were imported into China in 1890, "China's profit sources have spilled over to those who have earned tens of thousands of dollars a year," seriously affecting the interests of the bureaucratic bourgeoisie. With the advocacy and support of Yuan Shikai and others, Beiyang Tobacco Company was established in Tianjin in 1902. This is China's first machine-made cigarette factory established by national capital, and it is also the only tobacco industry jointly run by government and businessmen in the Qing Dynasty. During the establishment process, Yuan Shikai took care of every detail and took care of everything one by one. At the beginning of its establishment, the company had great potential for development. However, due to the feudal bureaucracy in charge of the company engaged in private fraud and was heavily in debt, it declared bankruptcy less than 4 years after its establishment.

The third is to implement national public sales of tobacco and alcohol. After Yuan Shikai stole the President of the Republic of China, he spent extravagantly, and later attempted to proclaim himself emperor, "all of which was spent on invisible secrets." In order to make up for the financial deficit, the Chief of Finance Zhou Xuexi and his staff initiated the state to manage the public sale of tobacco and alcohol. This proposal was approved by Yuan Shikai, who approved and promulgated the "Interim Guidelines for the National Public Sale of Tobacco and Liquor" in May 1915, and set up a special National Bureau for the Public Sale of Tobacco and Liquor. This is China's first tobacco monopoly. In fact, the so-called public sale only increased and rectified cigarette taxes at that time, and did not manage the market.

Although Yuan Shikai's initiative of levying cigarette taxes, setting up cigarette factories, and implementing public sales of tobacco and alcohol was for the personal purpose of safeguarding his power, it also laid the foundation for China's cigarette industry and tobacco monopoly. Tobacco also occupies an important position in the history of tobacco development. Let’s take a look at our own cigarette bar Panda. The Panda brand was founded in 1956. It has a mysterious special supply background for nearly half a century and was loved by the great man Deng Xiaoping. As the flagship brand of Shanghai Tobacco, Panda upholds the spirit of always being open-minded and perfectly interprets consistent quality and world-minded leadership. Every tiny detail demonstrates great craftsmanship, and every millimeter exudes A scent of ultimate perfection.

As the representative of China's top cigarette brand image, we are committed to becoming the representative of the identity, appreciation and values ??of successful people in Chinese society, and providing them with unparalleled quality enjoyment and service value. Its significance at the brand level is greater than that at the sales level, and the market also has a gradual entry process. Therefore, the panda plays a representative role in the brand structure of Shanghai Tobacco Group, and together with the Chinese brand ***, it establishes Shanghai Tobacco's strong position in the high-end cigarette market.

If it is a person, China is the head, Panda is the crown, and Panda (Collector's Edition) is the jewel in the crown.

Panda (Collector's Edition) is a classic in the "Panda" cigarette brand family. It has a special supply background for nearly half a century. It is deeply loved by the great man Deng Xiaoping and is well-known at home and abroad. It was not until the return of Hong Kong in 1997 that the cigarettes were supplied to the market in the form of gift boxes. The cigarettes completely maintained the original flavor of the special supply period, embodying historical emotions and the complex of great men. They were sold in limited quantities for a limited time, making them precious collectible gifts. Therefore, the mission of Panda (Collector's Edition) is mainly to strengthen the expression of the ultimate quality, legendary history and top image of the Panda brand, and not to pursue sales. From the 1950s to the 1960s to the present, Zhonghua brand cigarettes are high-end, famous and high-quality flue-cured tobacco products. They are known as the "national cigarettes" and are an outstanding representative of my country's cigarette brands. Zhonghua brand cigarettes are golden in color and have a pure fragrance. They have won the "National Quality Gold Medal" "Quality Award" and "Top Ten Well-known Trademarks in the Country". Zhonghua brand cigarettes have gradually formed a series of products with different tar amounts of 18mg, 15mg and 11mg and various specifications of packaging.

In the past fifty years, "Zhonghua" The quality of the brand cigarettes has been continuously improved, and new technological content has been added to achieve sustained, stable and healthy development. The first "Zhonghua" brand cigarettes produced were twenty soft-pack smooth cigarettes. In 1959, the production of filter cigarettes began, and although the product quality has improved. A step up, but the production quantity is still very small. In 1966, the output of "Zhonghua" brand cigarettes was 3,600 boxes, and the output of filter cigarettes was only 110 boxes. Before and after the reform and opening up, the equipment was updated, and the mass production of internationally accepted full-package filter cigarettes was achieved. In 1988, the output of "Zhonghua" brand cigarettes exceeded 10,000 boxes, reaching a new level. In the 1990s, the development speed accelerated significantly. In 1997, the output of "Zhonghua" brand cigarettes exceeded 100,000 boxes. In recent years, the average growth rate has exceeded 100%. 10. Over the past fifty years, "Zhonghua" brand cigarettes have produced and sold a total of approximately 1.25 million boxes. It has made outstanding contributions to socialist modernization. Its quality, reputation and efficiency are among the best in the industry. These achievements are based on The sweat and wisdom of generations of Shangyan people.