Zhen 'ao Group Co., Ltd. was registered in May 1996. In 2000, it was renamed Dalian Zhen 'ao Bioengineering Co., Ltd., and Zhen 'ao Group was established in July 2003. The group is a comprehensive group company with Zhen 'ao Group Co., Ltd. as its parent company, Dalian Zhen 'ao Pharmaceutical Co., Ltd., Fujian Zhen 'ao Nucleic Acid Co., Ltd., Shanghai Zhen 'ao Ma Qi Biotechnology Co., Ltd., Dalian Zhen 'ao Import and Export Co., Ltd. and Dalian Zhen 'ao Sales Co., Ltd. as its close enterprises, integrating scientific research, production and sales.
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Since starting his own business, Chen has always regarded independent innovation as the driving force of enterprise development, followed and paid attention to the original innovation and integrated innovation scientific research achievements at any time, and attached great importance to the digestion and absorption of imported technology. With high-tech, high-quality nucleic acid products, he has occupied a leading position in China's national health industry.
He always insists on scanning the international scientific research trend with forward-looking thinking, and spends at least 4% of his sales revenue on scientific research and development every year. He also invited Nobel Prize-winning scientists to lead and gather top scientists in the field of life sciences at home and abroad to cooperate in R&D, seize the commanding heights of applied R&D, and develop, produce and sell high-tech products such as nucleic acid health food, biochemical drugs, functional textiles, cosmetics, nutritious food, which are needed by the market and the masses, so as to break through the simple repetition of low-level homogenization in the health care industry.
Chen advocates and practices the great love culture of Zhen 'ao enterprises, regards consumers as relatives, and requires employees to serve customers with the attitude of "caring little cotton-padded jacket", which has won heartfelt praise from middle-aged and elderly consumers all over the country; His three-dimensional service marketing model has been imitated and respected by the same industry, and has made great pioneering contributions to promoting the development of China's health industry in thought and practice.
Chen is good at enterprise management and theoretical thinking. In 2005 and 2006, he combined his nine years' experience in bidding for the Olympic Games into a theory, and published two books, Thinking Power and Dialectics of Bidding for the Olympic Games, which were published by People's Daily Press, and were successively used as teaching cases by China Renmin University Business School, Guanghua School of Management of Peking University, Tsinghua University College of Continuing Education and capital university of economics and business. "Ideological Power" creatively puts forward "Ideological Mechanics Theory" and "Alliance Theory", advocates humanized management of "equality, respect, care, support and happiness", combines modern western enterprise management theory with China traditional culture, and explores a unique road of humanized enterprise management. Dialectics of Cherishing the Olympic Games solves the problem of "knowledge" in enterprises at a higher level, integrates "knowledge" into enterprises and products, and puts forward the theoretical framework of the era of great nutrition. At the same time, its greatest contribution is to raise its origin to a certain theoretical and practical level. After the publication of the two books "The Power of Thought" and "Dialectics of Zhenao", it caused great repercussions in related fields.