The Nike Mercurial 14 football boots are good.

The Nike trademark pattern is a small hook. Nike has always regarded it as its glorious mission to inspire every athlete in the world and provide them with the best products. Nike's pioneering air cushion technology brought a revolution to the sports world.

Sports shoes manufactured using this technology can protect athletes' knees well and reduce the impact on the knees when they land during strenuous exercise.

Nike’s primary breakthrough in expanding the market is the youth market. Consumers in this market have some unique characteristics: love sports, revere heroes, have a strong sense of star chasing, and hope to be taken seriously. Active thinking, rich imagination and full of dreams.

In response to this characteristic of teenage consumers, Nike has successively signed contracts with some well-known and beloved sports stars, such as Ronaldo, Drogba, Ronaldinho, Torres, Cesc Fabregas, and Ibrahimovic. , Robinho, Aguero, etc. It also shot many imaginative advertisements, such as the 2010 South Africa World Cup promotional video "Kick Out the Legend", which premiered on May 22 during the Champions League final.

In the 1980s, Nike products began to enter the homes of ordinary people from track and field fields and stadiums.

Nike must try its best to expand the appeal of Nike advertising without losing the traditional market of formal sports. To this end, Nike must become an integral part of youth culture and a status symbol like Levi's brand.

Nike is fighting in two completely different markets. The problem it faces is how to achieve balance and consistency in adapting to popular consciousness and promoting sports achievements. Nike began to rethink its advertising strategy.