Innovative spirit and vitality. A circle of red in the Toyota logo means that the red part represents Toyota's innovative spirit and vitality. Toyota has been constantly innovating and bringing forth new ideas, and the red part of this logo represents this innovative spirit. Toyota Motor Corporation was founded in 1937 with a history of more than 80 years. Toyota's career in China can be traced back to 1964 when it exported the first batch of Crown cars to China.