The "Yili" brand liquor produced by the company is known as the "No. 1 Liquor in Xinjiang" and has won more than 50 awards at home and abroad. It has been recommended by the China Consumer Protection Foundation and the Consumers Association for many years. As a "consumer trustworthy product", the products are sold to more than 30 provinces, cities and regions across the country. In 1998, the company's quality system and "Yili" brand products passed ISO9002 quality system and product certification, and the "Yili" trademark was rated as a famous trademark in Xinjiang; in 2000, it was rated as a national advanced enterprise in quality management; in 2001, the company was selected into the first batch of national 520 enterprises that "observe contracts and keep promises"; on February 8, 2002, the company's "Yili" trademark was recognized as a "well-known trademark in China" by the Trademark Office of the State Administration for Industry and Commerce. In 2005, it passed the first batch of national liquor certification enterprises and AAA-level credit enterprises.

For many years, Yilite Company has adhered to the enterprise spirit of "unity and patriotism, honesty and dedication, pioneering and pragmatic, loyal dedication, diligence and frugality", established the business philosophy of "today's quality is tomorrow's market", and cultivated the "pursuit of excellence". The end, the first is individuality" corporate culture. At the same time, Yilite is willing to cooperate wholeheartedly with colleagues from all walks of life and investors to create a brilliant tomorrow hand in hand.