Company Profile

Sundio Fashion Co., Ltd.

Sundio Fashion Co., Ltd. was founded in 1994. After years of steady operation, it has developed into a company integrating design, production and An international clothing enterprise integrating sales. The Sundio headquarters located in Yuhuatai District, Nanjing, covers an area of ??more than 30 acres and has a construction area of ??30,000 square meters. It is a beautiful garden-style building complex with more than 4,000 employees. Sundio stores are located in 23 provinces, municipalities and autonomous regions across the country, with a total number of more than 500. In 2008, the total system sales were 1 billion yuan. "S·DEER brand" has successively won important honors such as "China Textile Brand Culture Excellence Award", "Jiangsu Province Famous Trademark", "Jiangsu Province Famous Brand", "Jiangsu Province Contract-abiding and Trustworthy Enterprise", "Jiangsu Province Quality Credit Product".

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Sundio Fashion Co., Ltd. was founded in 1994. After years of steady operation, it has developed into an international company integrating design, production and sales. Chemical clothing enterprise. The company headquarters is located in Yuhuatai District, Nanjing City, covering an area of ??more than 30 acres, with a beautiful garden-style building area of ??more than 30,000 square meters. The company currently has more than 2,000 employees. Sundio stores are located in 23 provinces, municipalities and autonomous regions across the country, reaching Baotou in the north, Shenzhen in the south and Chongqing in the west. The total number reaches more than 350, with an annual turnover of 500 million yuan. Sundio believes in providing customers with the greatest value at the lowest cost. Under the guidance of this principle, the price of Sundio products is always positioned at a price "affordable to white-collar workers." Coupled with the unique store culture and warm sales services, customers can get a value-for-money shopping experience. Sundio Counter

Sundio has a management team that is rooted in the market and is good at integrated thinking, including experts in many fields such as brand building, design and research and development, human resources, sales management, production planning, logistics management, and information management. Talents and generalists. As a growth-oriented enterprise, Sundio has established an institutional system environment that ensures fair competition, providing every employee with a career platform to give full play to their talents, so as to create corporate value while maximizing personal value. Sundio respects the concept of "service, respect, trust", always believes that the value of people is higher than the value of things, and firmly believes that the company's everlasting business relies on the trust and support of core customers! "Making customers 100% satisfied" is the company's consistent service tenet. Sundio has a management team that is rooted in the market and is good at integrated thinking, including experts and generalists in many fields such as brand building, design and R&D, human resources, sales management, production planning, logistics management, and information management. As a growth-oriented enterprise, Sundio has established an institutional system environment that ensures fair competition, providing every employee with a career platform to give full play to their talents, so as to create corporate value while maximizing personal value.

Edit the product style of this paragraph

Sundio is not only a supplier of products, but also a disseminator of culture. Sundio has an international design team that grasps design trends and has rich market experience, including many of the best designers from Paris, Milan, London and China. Their designs are full of rich and special cultural elements, highlighting Sundio’s pursuit of The desire and passion for humanistic culture. Sundio's products are positioned as fashionable casual wear, and its target customer group is the young generation in the city. They pursue fashion without being popular, show their individuality without being independent, have a simple style without losing grandeur, and are rich in cultural taste without being noble.

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Sundio has always believed that the value of people is higher than the value of things, and respects the concept of "service, respect, trust" and "100% customer satisfaction" is Our consistent service tenet, "affordable to white-collar workers" price points, unique store culture, and warm and professional sales services allow customers to obtain a value-for-money shopping experience.

Talent Policy Sundio has a management team that is rooted in the market and is good at integrated thinking, including experts and generalists in many fields such as brand building, design and R&D, human resources, sales management, production planning, logistics management, and information management. As a growth-oriented enterprise, Sundio has an institutional system environment that ensures fair competition and provides every employee with a career platform to fully display their talents, so as to create corporate value while maximizing personal value. Social Welfare From 2001 to 2008, Sundio successively donated more than 20 donations worth more than 10 million yuan to poor counties in Nanjing, children of migrant workers, poor students in colleges, disabled people, and ethnic minorities. Among them, in August 2006, 800,000 yuan was donated to build the "Sundio Huanghuatang Hope School" in Xuyi, and employees voluntarily donated 100,000 yuan to establish the "Sundio Employee Poverty Alleviation Fund"; from 2005 to 2007, Sundio trucks entered Tibet five times , donated more than 20,000 pieces of cotton clothes worth 3.6 million yuan to poor herdsmen, Hope Primary Schools, and Tibet aid cadres in Mozhugongka County and Doilungdeqing County; since 2006, Sundio and Nanjing Mochou Vocational and Technical School have jointly organized Sundio classes to help poor areas in northern Jiangsu For student employment, the average education and training fee is 10,000 yuan per person; in the May 2008 Wenchuan earthquake, Sundio Corporation donated more than 600,000 yuan in materials and materials to the disaster-stricken areas through public welfare organizations, and the Sundio Employee Love Foundation donated 190,000 yuan internally to assist disaster-stricken employees and disaster-stricken areas the masses.

Edit this paragraph's company philosophy

Sundio respects the concept of "service, respect, trust", always believes that the value of people is higher than the value of things, and firmly believes that the company's everlasting foundation depends on Trust and support from core customers! "Making customers 100% satisfied" is the company's consistent service tenet. Sundio believes in providing customers with the greatest value at the lowest cost. Under the guidance of this principle, the price of Sundio products is always positioned at a price "affordable to white-collar workers." Coupled with the unique store culture and warm sales services, customers can get a value-for-money shopping experience.

Edit this sales magic weapon

Maintain prudent marketing strategies and sufficient reserve funds. We often see some rapidly developing companies "double" or even "double" their sales during the peak sales season. "Twice" the results, and the doubling of sales points is not a "big news" in the clothing industry, but Sundio's marketing strategy has always been relatively conservative, regardless of whether it is a good time for the industry to flourish or the situation is somewhat unclear. "Extraordinary" times. Wang Li, assistant general manager of the company, said: "Prudent marketing is our consistent strategy. The growth of stores and profit expectations every year are in a reasonable state, and we have never insisted on excessive rapid development in terms of quantity. We will Improving quality in all aspects can effectively increase profits. "According to reports, the brand added more than 100 directly operated stores in the first half of this year, and the main focus in the second half of 2008 will be on opening flagship stores. The opening of the flagship store in Jinan gave Sundio a taste of the sweetness. With the opening of this store, all Sundio stores across the country were replaced with a new generation of unified decoration, which made a breakthrough in image. Flagship stores can also reduce expenses to a certain extent. Mr. Wang said: "In terms of the number of sales personnel, flagship stores need a store manager just like ordinary stores. The number of personnel is relatively streamlined based on area, but the sales volume of a single salesperson is The amount will not decrease. In addition, the increase in sales volume can reasonably evaluate and control inventory, and reduce logistics costs to a certain extent. The most important thing is that flagship stores play a very important role in shaping brand image to a certain extent. Increase the goodwill of consumers, thereby increasing the sales of other stores." It is reported that Sundio plans to increase the number of stores to 100 in 2009, of which 15 will be flagship stores, and the area of ??other stores is also required to be more than 80 square meters. Mr. Wang also said that 6 to 8 directly operated stores with relatively lagging sales will be closed every year to ensure the quality of the overall stores.

In the face of promotion storms from all over the world, resolutely not discounting and building up the brand image is a long-term solution. In order to stimulate consumption, major shopping malls and brands have been hit by waves of unprecedented promotion storms. Sundio has never been seen in this rare big deal. Most Sundio stores outside shopping malls rarely advertise discounts, while counters in Nanjing Central Mall and other places are insulated from the bustling discount storm. When our reporter asked how Sundio could get a share of the pie in the face of the reality that other merchants’ promotions have indeed boosted sales, Mr. Wang replied: “It has always been our sales strategy not to discount, and we rarely enter shopping malls. Before going in, we will make an agreement with the mall not to participate in any activities. Sundio's counter sales in Nanjing Central Mall have always been among the best, and judging from the sales statistics, the two brands that surpass us have a very large business area of ??nearly 200 square meters. In comparison, our area is much smaller. In fact, it is not bad for us to do promotions in shopping malls. A large number of potential customers are attracted, and they are not necessarily coming for a certain brand. The range of choices is quite large, so in the shopping mall, During the promotion, Sundio’s sales did increase a lot compared to usual.” So, in the face of ultra-low discounts from many brands, does Sundio’s non-discount have a price advantage? It is reported that in the second half of this year, the prices of clothing brands increased significantly, while the prices of Sundio increased by only 10%. The brand’s questionnaire survey of consumers in specialty stores showed that 80% of customers said they were willing to accept a small price increase. accept. At present, the most expensive winter clothing of Sundio is only more than 600 yuan. The relatively reasonable price advantage over the years makes the brand particularly prominent this winter. Mr. Wang said: "Some brands are still more expensive than us after discounts, and when consumers see us remaining calm amidst the noise of discounts, the brand image is shaped invisibly." In the second half of this year, Sundio spent huge sums of money on CCTV Advertising, and we also saw Sundio in the advertisement accompanying the movie "Painted Skin". Mr. Wang said that the company has begun to comprehensively promote the brand image, and now it is just a prelude. It is reported that Sundio plans to carry out more comprehensive publicity in 2009. In addition to advertisements on TV stations, it will also gradually increase the number of more precise and targeted advertisements, such as advertisements accompanying popular movies in key cities and outdoor print advertisements. In the eyes of many people, the economic situation in 2009 is not clear, but Sundio has chosen to shape its brand image at this relatively "crisis" moment. It must be said that this is a bold attack in a cautious strategy. Adhere to self-built direct sales channels. Among brands that were hard to withstand the "cold wave" in the winter of 2009, many of them had their capital chains broken due to agents defaulting on payment. For many years, Sundio has insisted on direct sales in this "special" winter. Reflect the advantages. Today, Sundio has about 450 directly operated stores, and this number is still growing steadily. Generally speaking, in order to expand sales outlets as quickly as possible, brands will make every effort to recruit agents and franchises. The growth of express delivery at sales points can indeed bring huge profits, but Sundio, which is completely attractive enough to attract customers, has abandoned this approach. . According to Mr. Wang, this is in line with the company's always cautious marketing approach. Every step taken steadily allows the company to cope with difficulties when encountering difficulties.

Honors received by the editor of this paragraph

"S?DEER" clothing has simple, culturally connotative design, and is characterized by "low price, high quality plus excellent service" , deeply loved by young people, has been recognized by domestic and foreign markets, and has won many honors: from 2002 to 2004, it was rated as the "Best-Selling Clothing Brand in the National Market" for three consecutive years; in 2005, it was rated as "The Most Favorite among Youth in Jiangsu Province" "Top Ten Clothing Brands in Jiangsu" and so on.

In addition to enjoying high visibility and reputation among customers, more than ten years of hard work has enabled "S?DEER" to be recognized by the industry and trusted by partners: from 2002 to 2006, it was rated by the city's industrial and commercial enterprises for five consecutive years. The Bureau was rated as a "Contract-abiding and Trustworthy Enterprise"; "Nanjing Famous Trademark" from 2005 to 2007; "Jiangsu Province Famous Trademark" from 2005 to 2008; In 2005, the China Textile Industry Association awarded the Sundio brand the "China Textile Brand Culture Excellence Award" "Honor; "Vice President Unit" of Jiangsu Federation of Industry and Commerce Garment Chamber of Commerce from 2005 to 2008; In 2006, the company passed the "Quality Management System Certification"; "Top Ten Glorious Career Stars" in Yuhuatai District from 2005 to 2006; In 2006, it was awarded "Advanced Group for Building Iron Cores"; in March 2007, it was named "Nanjing Famous Brand"; in December 2007, it was named "Jiangsu Province Famous Brand". In addition, Comrade Sun Bing, the company's executive director, was awarded the title of "Excellent Private Entrepreneur" in 2005, the title of "Excellent Private Entrepreneur" in 2006, the title of "Nanjing New Long March Assaulter" in 2007, and the title of Second The company has been awarded the title of "Nanjing Guangcai Career Star" for many times, and the company has also been rated as an outstanding private enterprise in Nanjing many times.

Edit this section of customer service

Sundio has always believed that the value of people is higher than the value of things, and respects the concept of "service, respect, and trust". "Making customers 100% satisfied" is Our consistent service tenet, "affordable to white-collar workers" price points, unique store culture, and warm and professional sales services allow customers to obtain a value-for-money shopping experience.

Edit this paragraph’s talent policy

Sundio has a management team that is rooted in the market and is good at integrated thinking, including brand building, design and R&D, human resources, sales management, production planning, and logistics. Specialists and generalists in many fields such as management and information management. As a growth-oriented enterprise, Sundio has an institutional system environment that ensures fair competition and provides every employee with a career platform to fully display their talents, so as to create corporate value while maximizing personal value.

Edit this paragraph's future development plan

In 2009, the company invested heavily in building a new modern design, R&D and operation logistics base, covering an area of ??200 acres and a construction area of ??120,000 square meters. In 2010, we strive to create "China's Famous Trademark" and "China's Famous Brand", and strive to build the Sundio brand into a famous Chinese fashion brand with a certain international reputation and sales exceeding 3 billion in the next five years!