Question 1: What is Internet marketing? What is the method? 100 points Internet marketing

Internet marketing is an integral part of the overall marketing strategy of the enterprise. To be precise, Internet marketing is a marketing activity carried out using the Internet as the main means.

Any marketing activity that uses the Internet as the main means to achieve certain marketing goals can be called Internet marketing (or online marketing). That is to say, Internet marketing runs through the online activities of enterprises. Internet marketing has always been an important part of the entire business process, including information collection, information release, and the e-commerce stage where online transactions are the main focus.

Internet marketing uses the Internet as a carrier to implement marketing activities in accordance with Internet communication methods, methods and concepts to achieve organizational goals or social value. Internet marketing emerged in the 1990s and developed from the end of the 20th century to the present. There are three main backgrounds for the emergence and development of online marketing, namely, the development of network information technology, changes in consumer values, and fierce business competition.

Synonyms for the concept of online marketing include: online marketing, Internet marketing, online marketing, Internet marketing, word-of-mouth marketing, video marketing, online event marketing, social media marketing, Weibo marketing [1], blog Marketing, knowledge marketing, integrated marketing, encyclopedia marketing, Baidu Knows, etc.

Question 2: What is online sales? What to do? Introduction to Internet Sales

Like many emerging disciplines, "Internet Marketing" also does not have a generally accepted and complete definition. Broadly speaking, any marketing activity that uses the Internet as the main means to achieve certain marketing goals can be called Internet marketing (or online marketing). That is to say, Internet marketing runs through the entire online business of an enterprise. Internet marketing has always been an important part of the process, including information release, information collection, and the e-commerce stage of conducting online transactions.

Regarding the understanding of Internet marketing, some scholars or Internet marketing practitioners often focus on different aspects in their research and understanding of Internet marketing: some focus on the technical implementation of the Internet itself; some focus on website promotion skills ; Some people equate online marketing with online direct sales; others also include the online sales models of emerging e-commerce companies into the category of online marketing...

Regarding the theories and methods of online marketing, domestic Some monographs have been published, many articles have been published in professional newspapers and periodicals, and more information has appeared on related websites on the Internet. Looking at the various existing views, none of them has formed a complete system. Faced with a large amount of information, it gives people the feeling of missing the forest for the trees.

In order to understand the whole picture of Internet marketing, it is necessary to give a more reasonable definition of Internet marketing. From the perspective of "marketing", Internet marketing is defined as: Internet marketing is a component of the overall marketing strategy of the enterprise. Partly, it is a marketing method based on the Internet and relying on the Internet to achieve certain marketing goals.

Based on this definition, the following insights can be drawn:

First, Internet marketing is not online sales. Online sales are the result of Internet marketing developing to a certain stage. Internet marketing is to achieve A basic activity for the purpose of online sales, but online marketing itself does not equal online sales.

This can be explained from two aspects: (1) Because the effect of Internet marketing may be manifested in many aspects, such as the improvement of corporate brand value, strengthening communication with customers, and serving as an external Tools for publishing information and online marketing activities may not necessarily achieve the purpose of direct online sales, but they are likely to help increase total sales; (2) Online sales promotion methods do not only rely on online marketing, but often require many measures. Traditional methods, such as traditional media advertising, publishing news, printing and distributing brochures, etc.

Second, Internet marketing is not limited to the Internet

This may be a bit confusing. How can it be called Internet marketing if it is not online? This is because the Internet itself is still a new thing. In our country, the proportion of Internet users in the total population is still very small. Even for people who are already online, due to various factors, they are interested in looking for relevant information and use some routine methods on the Internet. The search method may not necessarily successfully find the required information, not to mention that for many junior users, they may not know how to query information at all. Therefore, a complete Internet marketing plan, in addition to online promotion, is also very difficult. It is necessary to use traditional marketing methods for offline promotion. This can be understood to be as much about marketing as online marketing itself, as advertising is about advertising.

Third, Internet marketing is based on traditional marketing theory

Because Internet marketing is an integral part of the company's overall marketing strategy, Internet marketing activities cannot be separated from the general marketing environment. Existing independently, Internet marketing theory is the application and development of traditional marketing theory in the Internet environment. The comparison between Internet marketing theory and traditional marketing theory will be analyzed in depth in the following content.

Online sales is the use of the Internet for buying and selling

Question 3: What is online sales? Internet marketing is an integral part of the company's overall marketing strategy. It is a variety of activities carried out to achieve the company's overall business goals and use the Internet as the basic means to create an online business environment. "This is the definition of Internet marketing in "Internet Marketing Fundamentals and Practice" (first edition by Feng Yingjian, Tsinghua University Press, January 2002), which is widely cited in various Internet marketing textbooks and Internet marketing papers.

< p> Synonyms for the concept of Internet marketing include: online marketing, Internet marketing, online marketing, Internet marketing, etc. These words all have the same meaning. Generally speaking, Internet marketing is a marketing activity carried out using the Internet as the main means.

Internet marketing has strong practical characteristics. Discovering the general methods and laws of Internet marketing through practice is more practical than empty theoretical discussions. Therefore, how to define Internet marketing is not actually the most important. The key is to understand the true meaning and purpose of Internet marketing, which is to fully understand the new marketing environment of the Internet and use various Internet tools to provide effective support for corporate marketing activities. This is why we must pay attention to the Internet in Internet marketing research. Reasons for practical marketing methods.

Question 4: What are the results of online sales? Online sales are actually very similar to actual sales. Online sales are also the same. Find customers, talk to customers, and then decide whether to close the deal. , it will be shipped after the transaction is completed, and the customer will confirm the receipt before evaluating.

Question 5: What is the concept of online marketing?

According to Baidu Encyclopedia, Internet Marketing (On-line Marketing or E-Marketing) is a new marketing method based on the Internet that uses digital information and the interactivity of online media to assist in achieving marketing goals. Simply put, online marketing is based on. Marketing activities carried out using the Internet as the main means to achieve certain marketing purposes.

Internet marketing was born in the 1990s and developed from the end of the 20th century to the present. The background of the emergence and development of Internet marketing mainly includes three aspects. That is, the development of network information technology, changes in consumer values, and fierce business competition.

Synonyms for the concept of Internet marketing include: excitement marketing, online marketing, Internet marketing, online marketing, Internet marketing, and word-of-mouth marketing. , video marketing, online event marketing, social media marketing, Weibo marketing, blog marketing, knowledge marketing, integrated marketing, encyclopedia marketing, Baidu Knows, Baidu Tieba, Baidu promotion, B2B marketing, B2C marketing, online brand promotion, email marketing , instant chat software marketing, precise online promotion, etc.

I hope this can help you!

Question 6: What is online sales? Online sales is a form of communication through household connections. An emerging sales method with the main purpose of achieving profit.

Baidu search bidding ranking provides three cooperation plans: Plan 1: 1,500 yuan promotion fee + 600 yuan professional service fee Plan 2: 2,200 yuan promotion fee + 800 yuan professional service fee Plan 3: 4,200 yuan promotion fee + 800 yuan professional service fee Cooperation plan 11 . Targeted customer groups A. Have little interest in online promotion, but are willing to try it; B. The company is small and has a small budget for online promotion; 2. The number and location of product keywords selected for the company: A. The industry to which the company belongs 1 "product keyword" in the category, such as: machinery, chemicals, textiles, etc., appearing in the top 10 of Baidu search results; B. 6 "product keywords" in the category of enterprise product name, such as: packaging machinery, cleaning Machinery, etc., appears in the top 5 of Baidu search results; C. There are 12 "product keywords" in the enterprise product portfolio category, such as: packaging machinery and equipment, cleaning machinery manufacturing, etc., appearing in the top 3 of Baidu search results; D . One "product keyword" in the company name category: for example: Shenma Machinery, Zhejiang Shenma, Zhejiang Shenma Machinery, etc., appearing in the top 1 of Baidu search results; Cooperation plan 2 1. Targeted customer group A. Have an understanding of online promotion and are in the product selection stage; B. Have a fixed online promotion budget; 2. The number and location of product keywords selected for the company: A. 1 "product keyword" for the industry category to which the company belongs , such as: machinery, chemicals, textiles, etc., appearing in the top 10 of Baidu search results; B. 15 "product keywords" in the company's product name category, such as: packaging machinery, cleaning machinery, etc., appearing in the top 10 of Baidu search results Top 5; C. 12 "product keywords" in the company's product portfolio category, such as: packaging machinery and equipment, cleaning machinery manufacturing, etc., appearing in the top 3 of Baidu search results; D. "Product keywords" in the company name category "1: For example: Shenma Machinery, Zhejiang Shenma, Zhejiang Shenma Machinery, etc., appear in the top 1 of Baidu search results; Cooperation plan three 1. Targeted customer group A. is familiar with online promotion, and may have been Have done other promotions; B. The company has a certain scale; 2. The number and location of product keywords selected for the company: A. 3-5 "product keywords" in the industry category to which the company belongs, such as: machinery, chemical industry , textile, etc.; appear in the top 5 of Baidu search results; B. There are more than 20 "product keywords" in the company's product name category, such as: packaging machines, dry cleaning machines, packaging machinery, cleaning machinery, etc., appear in Baidu search results The top 5 of Baidu search results; C. There are more than 20 "product keywords" in the company's product portfolio category, such as: packaging machinery and equipment, cleaning machinery manufacturing, etc., appearing in the top 3 of Baidu search results; D. "Products" in the company name category 3-5 "keywords", such as: Shenma Machinery, Zhejiang Shenma, Zhejiang Shenma Machinery, etc., appearing in the top 3 of Baidu searches; E. 3-5 "product keywords" for enterprise registered trademarks, For example: Shenma, appears in the top 1 of Baidu search results; (6) Business Negotiation 1. What is business negotiation? Negotiation is a way to reach a consensus with the counterparty of cooperation or competition, which means that it needs to be carried out in a certain way. Implement some steps in a certain order 2. Negotiation elements: (1) Both parties must have fundamental differences in interests; (2) Both parties have a certain degree of ambiguity in reaching an agreed and correct solution; (3) ) There must be opportunities for compromise and compromise; 3. Customers should stick to principles when bargaining with you, and impress customers with free high-quality services or other products; 4. Face price competition from other agents, highlight the company's professional status and service quality, obtain evidence, and report to Baidu reported it in time; 5. The customer’s excuse for not signing the contract: A. Consider the solution: clarify the time of next contact, and the time interval cannot be more than 2 days; B. We will discuss the solution in a few days: confirm with the customer which day it is It is easy to contact and guide the customer to implement it within 3 days; C. Report the solution to the leader: If there is no clear answer, use the "leader" to "leader" method to deal with it; Note: Find out the real reason and propose the next step of action to the customer Or determine the time for another interview; (7) Sign the contract 1. Pay attention to the other party’s signals 2. Seize the best opportunity 3. Forge... >>

Question 7: What is electronics Business? What is online sales? E-commerce: It is to publish product information on websites like Alibaba, and buyers will talk to you when they see it.

Buying and selling in this way, (I am not a professional) online sales are similar to this. Go to Alibaba often and you will understand. It is not very profound. Internet companies: This is too common. For example, Alibaba (the world's largest e-commerce platform), Baidu, Google, Sina, Yahoo,,,,,

Question 8: What does Internet marketing mean? ah? Internet marketing does not simply refer to network technology, but marketing; Internet marketing is not simply online sales, but a beneficial supplement to the company's existing marketing system; Internet marketing is an inevitable product of 4C (integrated marketing) marketing theory.

Internet marketing is first of all marketing. INTERNET replaces intermediary media such as newspapers, emails, telephones, and television. Its essence is to use the Internet to provide tracking services in all aspects of pre-sales, sales, and after-sales of products. It It runs through the entire process of business operations from beginning to end, including finding new customers and serving old customers. It is an operation based on modern marketing theory, using Internet technology and functions to meet customer needs to the maximum extent, with the goal of opening up the market and increasing profits. process. It is the latest form of direct marketing, which consists of Internet customers, market research, customer analysis, product development, sales strategy, feedback information and other links. Internet marketing is just the foundation of e-commerce. E-commerce is the sum of various business activities carried out using the Internet, and related issues such as law, security, technology, certification, payment and distribution must be solved. Some of these problems are bottlenecks for the development of the Internet in China, but the demand for Internet marketing is not high, so there are no obstacles to the development of Internet marketing. There are many successful examples of online marketing in the world. Some well-known companies have built their own websites. These websites carry out online marketing activities with their own unique site structures and functional settings, distinctive subject concepts and web page creativity, giving these websites The business brings great wealth. For example, some large enterprises use their distinctive images, sophisticated products and huge sums of money to invest in big-name celebrities, and then use the halo effect of these stars to appreciate their brands. Their products have endless market expansion capabilities, and their brand value has soared repeatedly.

The full name of online marketing (On-line Marketing or Cybermarketing) is Internet direct marketing, which is a form of direct marketing. It is the product of the combination of corporate marketing practice with modern information and communication technology and computer network technology. It refers to the general term for various marketing activities (including online research, online new product development, online promotion, online distribution, online services, etc.) conducted by enterprises based on electronic information technology and using computer networks as media and means

Internet marketing has two characteristics: on the one hand, it is based on the Internet and uses the Internet as a marketing medium; on the other hand, it belongs to the scope of marketing and is a form of marketing. Enterprise online marketing includes two major elements: enterprise online promotion and e-commerce. Online promotion is the use of the Internet for publicity and promotion activities. E-commerce refers to the use of simple, fast, and low-cost electronic communication methods to allow buyers and sellers to conduct various commerce without meeting. Activity. Internet marketing and traditional marketing are both designed to achieve corporate marketing purposes, but there are still big differences in the actual operation and implementation process.

Internet marketing is a business activity that is based on modern marketing theory and relies on network, communication and digital media technologies to achieve marketing goals. It is promoted by comprehensive factors such as technological progress, customer value changes, and market competition; it is an informatization an inevitable product of society. Internet marketing can be divided into broad and narrow senses according to its implementation method. Internet marketing in the broad sense refers to enterprises using all computer networks to carry out marketing activities, while Internet marketing in the narrow sense refers specifically to international Internet marketing.

It also refers to a series of business activities performed by organizations or individuals on products and services based on the development of convenient Internet networks, so as to meet the needs of organizations or individuals. Internet marketing is an integral part of the company's overall marketing strategy. One component is a marketing method based on the Internet that uses the Internet to achieve certain marketing goals.

From a marketing perspective, Internet marketing can be defined as: Internet marketing is based on the Internet and uses the Internet to more effectively meet customer needs and desires, thereby achieving corporate marketing goals. means.

Internet marketing is not online sales, nor does it equal website promotion. Internet marketing is a means rather than an end. It is not limited to the Internet, nor is it equal to e-commerce. It does not exist in isolation and cannot exist apart from the general marketing environment. It should be regarded as The application and development of traditional marketing theory in the Internet environment.

Broadly speaking, enterprises use all networks (including social networks, computer networks; corporate intranets, industry system dedicated line networks and the Internet; wired networks, wireless networks; wired communication networks and mobile communication networks, etc.) All marketing activities can be called Internet marketing.

In a narrow sense, anyone who uses the Internet as the main marketing method to achieve certain marketing goals... >>

Question 9: What is the specific definition of Internet marketing? ? Online marketing (On-line Marketing or E-Marketing) is a new marketing method based on the international Internet that uses digital information and the interactivity of online media to assist in achieving marketing goals.

1. Internet marketing in a broad sense

Synonyms for the concept of Internet marketing include: online marketing, Internet marketing, online marketing, Internet marketing, etc. These words all mean the same thing. Generally speaking, Internet marketing is a marketing activity carried out using the Internet as the main means.

Internet marketing has strong practical characteristics. Discovering the general methods and laws of Internet marketing from practice is more practical than empty theoretical discussions. "China Internet Marketing Network" brings together the latest, most complete and complete Internet marketing information. Therefore, how to define Internet marketing is not actually the most important. The key is to understand the true meaning and purpose of Internet marketing, which is to fully understand the new marketing environment of the Internet and use various Internet tools to provide effective support for corporate marketing activities. . This is also the reason why Internet marketing research must pay attention to practical methods of Internet marketing.

2. Internet marketing in a narrow sense

Internet marketing in a narrow sense refers to a series of business activities conducted by organizations or individuals on products and services based on an open and convenient Internet, so as to achieve The entire process of meeting organizational or individual needs. Internet marketing is a new type of business marketing model.

Question 10: What does Internet marketing mean? Internet marketing is to spread all over the world through a variety of information publishing tools

so that you can communicate with potential customers around the world

so that more people can Recognize your brand

Therefore, online marketing needs to be very professional to operate

It is recommended that Guangzhou Baisai Network

have professional skills and a strong team

I hope it can help you

If you are satisfied, please adopt it! ! !