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Is it infringement to use a competitor's trademark as a keyword advertisement?
In the form of expression, these three situations may exist at the same time, but false propaganda should be limited to the provisions of Article 9 of the Anti-Unfair Competition Law of People's Republic of China (PRC). Business operators shall not use advertisements or other methods to make misleading false propaganda about the quality, production ingredients, performance, use, producer, expiration date and place of origin of commodities.

The act of counterfeiting a registered trademark not only violates the Trademark Law, but also applies Article 5 of the Anti-Unfair Competition Law of People's Republic of China (PRC), that is, "an operator shall not engage in market transactions by the following improper means, thus harming competitors: (1) counterfeiting a registered trademark of others".

In view of the infringement of a registered trademark, two kinds of behaviors are generally recognized at the same time, that is, they constitute an infringement of the exclusive right to use a registered trademark and an improper act of counterfeiting another person's registered trademark;

However, for previously well-known unregistered trademarks, it can only be regarded as unfair competition. Article 56 of the Trademark Law stipulates that the exclusive right to use a registered trademark is limited to the trademark approved for registration and the goods approved for use.