A business plan is definitely a must, so that you can go further in the future. Below I have compiled a handicraft business planning sample for you, I hope you like it!
Handicraft business planning sample 1
1. Company
Company introduction: __ _It is a modern casual handicraft workshop that integrates traditional Chinese handicrafts and introduces foreign fashion handicraft elements. It mainly focuses on DIY handicrafts, including making exquisite gifts, handmade pottery, dolls, bouquets, designing your own clothes, and making your own. Ideal clothing, you can draw the pattern you want on the clothing... Our DIY handicraft company can provide customers with the emotional gift that they want most and have in mind. Customers tell us their inner needs, and we provide them with raw materials and guide them to complete the gifts in their hearts. This not only gives the other party a beautiful gift, but also gives the other party a piece of their own affection, making the other party feel that the courtesy is light but the affection is heavy. Feel the deep warmth.
Company mission: inherit and carry forward the traditional handicraft culture of the Chinese nation, create conditions to eliminate conflicts and pressures in consumers’ real lives, harmonize the social environment, increase employment, and increase residents’ happiness index. Fully shoulder the responsibilities of the enterprise and help build a harmonious society.
Company purpose: Do whatever you want, and get the most sincere rewards with the smallest effort. Dare to think and act, and realize your dreams at the lowest cost.
Company goals: Satisfy consumers’ curiosity, create a relaxed and pleasant atmosphere, and pursue maximization of company interests. Relying on the new leisure industry, we strive to occupy a major share of the traditional leisure industry market and ultimately occupy a certain share of the overall leisure market.
2. Technology and Products
Industrial Background:
The leisure industry is a product of modern industrial civilization, or to be more precise, it is a product of modern society . It originated in Europe and America, and first emerged in the mid-19th century. In the 20th century, with the rapid development of science and technology, leisure-related industries gradually emerged. In the 1970s, China entered a period of rapid development.
The leisure industry refers to the industrial field closely related to people's leisure life, leisure behavior, and leisure needs (material and spiritual), especially the tourism, entertainment industry, and service industry as the leaders. Economic form and industrial system have become important pillar industries for national economic development. The leisure industry generally involves national parks, museums, sports (sports events, facilities, equipment, maintenance, etc.), film and television, transportation, travel agencies, tour guides, souvenirs, catering industry, community services and related industry groups. The leisure industry not only includes the production of material products, but also provides guarantee for people's pursuit of cultural and spiritual life.
At present, there are many types of leisure industry markets in my country, mainly including bars, discos, KTV, cinemas, amusement parks, travel and vacation, swimming and fitness, music cafes (including bars), billiards, golf, In relatively mature markets such as bowling, there are also amusement parks (such as shooting, hunting, horse racing, game consoles, bungee jumping, go-karts, hot air balloons, paramotors, archery, darts, etc., and relatively novel markets such as haunted houses, CS field battles, etc.). As far as the current market response is concerned, the majority of consumers are very interested in the novel leisure market.
In view of the above situation, when the company's products enter the market, we will use marketing as the main means to increase the company's visibility, strive to occupy a major share of the traditional leisure industry market, and strive to occupy a certain share of the overall leisure market . Our company is a new type of leisure industry. From a long-term perspective, novel entertainment projects such as DIY hand-made products have long-term economic and social benefits.
Main DIY products:
Our company provides raw materials and corresponding technical services to enable customers to make their own ideal items.
The DIY services we provide mainly include soft pottery, pottery production, fabrics, 3D human face dolls, paper flowers, resin simulation flowers, human cloning DIY, magic colored balls, flower mud gallery, handmade candles, handmade soaps, etc. and traditional crafts - —Paper cutting. In addition, the company also provides a special area for renovating old items. Consumers provide raw materials and the company provides professional advice for customers to choose.
Product introduction:
Polymer clay: Polymer clay is a project that fully emphasizes the DIY design concept, and ever-changing design effects can be achieved through simple tools. Polymer pottery has no requirements for the level of DIYers and is extremely easy to get started. my country's original clay sculptures, dough sculptures, including ceramic sculptures, and other effects can be achieved with polymer pottery. Polymer clay making is an activity with no age limit and is suitable for both preschoolers and young people. Fabrics: Fabrics are highly practical and decorative, and the choice of furniture fabrics often reflects the taste and cultural heritage of the home owner. Although the fabric art is small, the connotation it expresses is very rich. Varieties include cross-stitch, mobile phone ornaments, mobile phone cases, card cases, wallets, pillows, landscape paintings, figure paintings, insulation covers, cute toys, aprons, lampshades, makeup cases, phone cases, handkerchiefs, scarves, hats, gloves , corsages, rings, etc.
3D human face doll: The flat photos are specially processed by professional equipment, and new technology materials are added to create a concave and convex outline effect. After processing, a three-dimensional figure is brightly colored, clear in appearance, and not easy to damage. The three-dimensional plush doll is yours alone. The 3D human-faced dolls can be packaged into bouquets as gifts for couples, giving your girlfriend a surprise, as if you are transformed into a doll, extremely cute, exclusive, and gorgeously packaged. The 3D human-faced doll also has the function of making sounds. The cute doll can pronounce the words "I love you". It is expected to become a fashionable choice. In the era of individuality and diversity, the dolls will be diversified.
Resin artificial flowers: Resin clay flowers, also known as magnetic flowers, bread flowers, and artificial flowers, are a new generation of high-end artificial flowers that use resin clay as the main raw material, 100% handmade, and 100% green and environmentally friendly. The best choice for decoration and gifting! Compared with traditional simulated plastic flowers and silk flowers, it has the following characteristics: handmade and unique.
Human cloning DIY plaster cast: This technology uses special beauty materials and a quick-setting material made of imported natural plant fiber composites - special glue for cloning. It not only does not cause any discomfort or adverse effects on the human body, but also It has a certain beauty and cleansing effect on the skin of the cloned part!
Handmade magic balloon DIY: When the cute colorful balloons turn into flying butterflies, blooming flowers, and cute fashions in our hands When you are a villain, your mood will become unimaginably delicate. In the process, a beautiful picture, a cute little animal, and a handful of beautiful flowers can easily become the most exciting decoration in the home. Use various colorful balloons to create a unique gift for friends, family, and yourself.
Assessment of the market prospects of handicraft workshops:
Business sells not only products, but also culture. Companies that have done well in this area, such as KFC and McDonald's, owe their success to the fact that they have built a bridge between the market and culture. China is a great country with a 5,000-year-old culture. The traditional culture is extensive and profound enough to form an industry with a huge foundation. If these traditions can be organically connected to the market, it will promote the culture of the motherland and also provide business opportunities.
When dealing in art and handmade products, the most important thing is hard work and wisdom. The work in the handicraft workshop is all done by hand, and hard work is inevitable. The design of patterns requires collective wisdom. In view of the rapid development of the economy and the accelerated pace of life of our people, they are becoming more and more unfamiliar with traditional culture and rarely make their own small things that they like. Our company just provides an edifying and edifying environment for people who are tired of work. It is sentimental and exercises hands-on ability. It is suitable for both adults and children! It has a wide consumer base and good market prospects.
3. Market Survey and Analysis
Population: my country is a country with a population of 1.4 billion, and the population is still growing. It is expected that it may reach 1.6 billion in the future. The consumer population is huge.
Economic aspect: Our country’s economy is recovering and developing rapidly. The economy is likely to develop rapidly. Residents’ income continues to increase, their consumption power increases day by day, and enjoyment expenditures increase rapidly. The potential consumer population will be immeasurable. . Chinese residents are influenced by Western culture and pursue fashion and individuality. Our company's business just caters to this.
Political and legal aspects: Policy support for cultural and creative industries is coming
The national “Eleventh Five-Year Plan” has regarded the creative and cultural industries as an important measure to adjust the economic structure, and has been introduced from the central to local governments A series of policies and measures to encourage the development of creative cultural industries have been formulated. The Ministry of Culture has clearly stated that the cultural industry will achieve an average annual growth rate of 15% within five years.
In summary, the market for creativity will never shrink, and the macro environment for our business development is good. Consumer group positioning and analysis. Because our company takes the "fashion" and "healthy" route, the target audience is young people aged 15-30, mainly school students.
College students (accounting for about 60% of the consumer population)
Psychological analysis: University is the cultural and psychological need of modern college students for entertainment and leisure to become increasingly fashionable and to show their individuality.
Purchase analysis: College students have certain economic spending power.
Primary and middle school students (accounting for about 15% of the consumer population)
Psychological analysis: Students of this age group are fun and have a strong interest in novel things.
Purchase analysis: DIY handmade products are beneficial to cultivating children’s hands-on skills, and parents support the purchase.
Office workers (accounting for about 20% of the consumer population)
Psychological analysis: curiosity, in order to relax the body and mind, and the need for interpersonal communication.
Purchase analysis: Give as a gift to relatives and friends, commemorate and collect.
Students from art schools (accounting for about 4% of the consumer population)
Foreign consumers (accounting for about 1% of the consumer population)
Summary: Our company’s Products and services can, to a large extent, satisfy consumers’ desire for novelty, pursuit of individuality, and pursuit of a relaxed and pleasant atmosphere.
Estimated market share and sales:
Once a "handmade workshop" is opened, it should be able to quickly open up the market. Customers are no strangers to similar handcrafted workshops, so it is not There are unacceptable difficulties. Our company not only integrates the projects and advantages of different workshops, but also has its own characteristics and new projects, which will definitely make customers' eyes shine. We expect the company to capture about three times the local market share at the outset of its new listing. Sales should also be relatively optimistic.
Analysis of the current life cycle stage:
According to a survey, China’s birthday gift market is 180.5 billion yuan. A small county with a population of 100,000 contains a market worth tens of millions; there are 2,800 The market for couple gifts worth 100 million yuan; the market for educational products worth 380 billion yuan; the market for cartoons and animations worth 120 billion yuan; plus personalized digital products, festive supplies, accessories, flowers, and student supplies, the total market capacity adds up to a huge number. The huge astronomical figures of Qing Dynasty. Our company consolidates these projects and starts a business through the concept of DIY personalized creativity. Why worry about not having a market?
With the rapid development of social economy, people's material life has been greatly enriched, and spiritual life has also been raised. Higher requirements, especially in the past two years, handmade DIY has mushroomed, and the market is getting bigger and bigger. Judging from the current development, the market value of DIY handicraft workshops is getting bigger and bigger, and its application fields and process development scope are also getting wider and wider. However, there are not many comprehensive and comprehensive DIY workshops like ours, which are in the initial stage of development, so they have great prospects and are full of opportunities and challenges.
Future market development trends:
With the development of our "___" and the growth of our customer base, we will begin to develop our own franchise stores and chain stores. On the other hand, there should be comprehensive DIY workshops similar to our company on the market, and they will inevitably occupy some of our customers and market. Our company's goal is to attract more customers with good operation and management, novel and attractive products within four years, and become the first in this industry in the country.
The development of the national economy has continuously improved people's living standards, and material civilization is rising year by year, causing people to pay more and more attention to spiritual cultivation. The DIY industry provides modern people with a way to reduce stress and relax. Secondly, there are more and more types of gifts, and ordinary styles can no longer meet people's needs. DIY gifts are novel, unique and full of thoughtfulness. Therefore, its development potential is huge.
4. Competitive Analysis
Competitive products and competitors:
Open the Internet and search for handicraft production, and you can see thousands of web pages and articles and handicraft companies. As you can imagine, competition in this field is fierce. The products are even more diverse, ranging from traditional to fashionable, from mainstream to non-mainstream, from paper-cutting to engraving, from painting to weaving. There are countless competitors, so competition in this field is extremely fierce.
Peer competitors (DIY handicraft workshops):
According to the degree of development of the DIY handicraft workshop market, the domestic DIY handicraft workshop market is mainly divided into three categories:
(1) Large cities in developed coastal areas. This market has relatively mature handmade shops by urban experts, which are closely integrated with the website. Competition is fierce.
(2) Some large and medium-sized cities in central China. Traditional pottery handicraft workshop. The competition is relatively small compared to the first type.
(3) Small and medium-sized cities that do not yet have DIY workshops. No race condition.
Potential competitors:
Consumers in bars, Internet cafes, KTV and other places are mostly white-collar workers, young men and women, and students, and they account for a large share of the entire entertainment market.
Competitive advantages and disadvantages:
(1) Competitive advantages: Our company adopts advanced modern management concepts and traditional production techniques, has a group of elite teams, and is a leader in folk handicraft production. Expert and high quality service staff. The handicrafts produced are of high standard and high quality and have a strong competitive advantage.
(2) Competitive disadvantages: Insufficient management experience and funds. The company is not well known. Market share is almost zero.
Handicraft business planning sample 2
1. Company profile
Main business scope:
The project I started is "Cinnabar Clay" Handicraft processing factory." Mainly engaged in the design, production and wholesale of small handicrafts, not retail for the time being.
The main products are: three series: Pegasus, Bodhisattva and Feitian, with 18 varieties.
In the early days of the establishment of our company, we mainly focused on independent design and independent production, with processing of supplied samples as a supplement. Use wholesale as the main sales method and do not engage in credit sales to reduce capital occupancy. Due to manpower reasons, we will not retail for the time being. We plan to set up stalls in the __ tourist area in the future, mainly to understand market demand and improve design and production.
The product market has broad prospects. According to surveys, 80% of tourists who come to our province will buy souvenirs. In the __ tourist area alone, 150,000 pieces of "cinnabar clay handicrafts" are sold a year. Other attractions sell 150,000 pieces at the same time, with a market capacity of 300,000 pieces. However, only 190,000 pieces are produced locally, and the remaining 110,000 pieces are processed by factories in other places. Our factory has a better living space.
2. Personal situation of the author of the business plan
Previous relevant experience (including time)
__: Technician at the original town ceramics factory, highly skilled, engaged in ceramics Has more than 20 years of experience in processing.
Served as a team leader and has certain production organization capabilities.
__: I have worked as a salesperson and business team leader in a supply and marketing cooperative, and have certain experience in dealing with the market.
Educational background, relevant courses studied (including time)
__ and __ both graduated from junior high school
3. Market evaluation
Target customer description:
The final customers are middle-income earners who account for the majority of tourists.
The target customers are shops in various tourist attractions, providing them with "cheap prices, simple styles, easy to carry, and local characteristics" handicrafts.
In the future, you can cooperate with tourist souvenir companies, handicraft companies, trading companies, and decoration companies.
The market capacity is 300,000 pieces, and the local supply is only 190,000 pieces. There is a market of 110,000 pieces for initial competition with foreign companies.
If our factory can occupy 10 of these 110,000 pieces, approximately 10,000 pieces can ensure full initial production capacity. At the same time, by adopting various methods to improve design, production, and sales, it is entirely possible to occupy the local supply market by about 5,000 units in total. But it only accounts for 6.7% of the entire market, and there is a lot of room for development.
Changing trend of market capacity:
With the development of the western region, tourists will increase and market capacity will expand; however, competitors will also increase, and the market capacity will increase at a faster rate It may be slower than the speed of intensified competition. Therefore, we must practice our internal skills and have the awareness to be one step ahead and achieve "sales generation, production generation, design generation, and development generation."
Competitors’ main advantages:
1. Start early
2. Have hired workers and large output
3. Place them in scenic spots stall and understand the market
4. Low price
5. Have certain sales channels
6. Have certain experience
Competition The main disadvantages of competitors:
1. Simple products
2. Few varieties
3. Products are all imitations
4. No Packaging
5. No plan
6. No advertising
7. No trademarks
The advantages of this company compared to its competitors Main advantages:
1. Exquisite products
2. Many varieties
3. Self-designed
4. Easy-to-carry packaging
5. Have a certain plan
6. Prepare for publicity
7. Put a trademark and create a brand
Compared with competitors Main disadvantages:
1. Late start
2. Small output
3. Not understanding the market
4. Price is lower than theirs High 1 yuan
5. No channels
6. No experience
4. Marketing plan
1. Product:
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Main features of products or services
Close to the background theme of the Silk Road, we will first make three series of Pegasus, Bodhisattva and Feitian, highlighting the "simple and harmonious" through "shape design and ancient color" Local characteristics”. Small size, packaged, easy to carry.
2. Price
If the discount sales order reaches 200 pieces, you can get a discount of 5%
If the credit sales order reaches 30 pieces, you can get a credit sales order of 200 pieces three times in a row.
Handicraft business planning sample 3
Company name: Nuannuan DIY
Handicraft workshop address: __ District
Entrepreneurship Author: ___
Phone: ____________
Funding requirement: 150,000
1. Summary
The original meaning of DIY is DO IT YOURSELF. As life becomes more and more diverse and living standards improve, people's demand for handicrafts increases. But at the same time, they also pay more attention to integrating emotions with things, pursue novelty and individuality, and begin to hope to participate in the production process of unique handicrafts. . Nuannuan DIY handicraft workshop products come from nature, are close to life, have manual creativity, personalized style, and novel and unique shapes.
2. Company Introduction
Nuannuan Handicraft Workshop is a modern casual handicraft workshop that integrates traditional Chinese handicrafts and fashionable handicraft elements. It mainly focuses on DIY handicrafts. , including handmade soft clay, 3D human face dolls, resin flower simulation flowers and fabric art. The purpose of Nuannuan DIY Handicraft Workshop is to integrate feelings with gifts and give love to things. Let every customer feel the deep affection of the products of the handicraft workshop.
3. Product Introduction
Polymer pottery: Polymer pottery has no requirements for the level of DIYers and is extremely easy to get started. Polymer pottery making is an activity with no age limit and is suitable for preschoolers. It is suitable for children and young people to DIY fabric art products: Fabric art products are practical and decorative, and can show taste and cultural heritage. Varieties include cross stitch, mobile phone charms, mobile phone cases, card cases, wallets, etc.
3D human face doll: a three-dimensional and unique doll made from flat real-life photos that have been processed and processed.
Resin artificial flowers: 100% handmade, 100% green and environmentally friendly, a new generation of high-end artificial flowers, as realistic as real flowers.
4. Market Analysis
With the improvement of people's living standards and quality, they begin to pursue novelty and individuality, and do not like similar products. They begin to pay attention to features, individuality and meaning when giving gifts or for personal use. In response to this demand, DIY products that have been made in this handicraft workshop or are made by customers themselves can be used as unique souvenirs for couples, meaningful gifts for friends, practical, environmentally friendly and considerate supplies and satisfaction for relatives. Personal enjoyment of DIY entertainment needs. The handicraft workshop is located near universities, middle schools and primary schools, especially the majority of Peizheng girls. The price of the handicraft workshop is moderate, there are no competitors of the same type nearby, and there is a sufficient customer base.
5. Management Team
General Manager
Marketing Manager: ___ Sales Manager: ___ R&D Manager: ___
6. Product Manufacturing
The products are mainly produced by hand. The production equipment includes sewing machines, 3D human face doll processors, etc. according to the needs of the products. The products must undergo quality inspection before being put on the shelves.
7. Marketing Plan
Adopt marketing channels such as direct sales in stores, cooperation with stores inside and outside the school, craft stores in scenic spots, combination with labor classes in primary and secondary schools, and online sales; use membership Sales promotion and trial promotion; product pricing within 50 yuan
Financial plan: capital budget 150,000
Income forecast: profit will start 3 months after opening, with a monthly profit of 6,000. And growing at a rate of 10 per month. Balance sheet Fixed assets 30,000 Current assets 50,000 Decoration expenses payable 20,000 Raw materials 20,000 Inventory goods 10,000 Employee compensation payable 10,000 Rent payable 10,000.
Risk management: The DIY industry is the leader of new trends and will be squeezed out by other industries. Moreover, DIY technology is not mature, the target customer base is limited, and the products are easy to be unsalable; it is in the initial stage, and it is easy to have funds. Poor turnover, poor management, and poor image.
Exit mechanism: If management is not good, the handicraft workshop can be transferred.
Handicraft business planning sample 4
An activity plan
(1) Early stage of the activity
An activity plan is drawn up by the "Sunshine" Charity Club The specific process plan for this activity will be submitted to the Youth League Committee of the hospital for review and modification. Logistics work will be arranged by the Organization Department. (Mobilize other clubs if necessary)
The Propaganda Department will draft the notice of the event and submit it to the Youth League Committee of the college to issue a notice to all departments to invite students from each department to participate. At the same time, banners, posters, broadcasts, etc. will be used to publicize to students and encourage students They enthusiastically signed up to participate.
(2) Activity Registration
Registration target: All students of Fujian Institute of Technology (Cangshan Campus)
Registration method: Register in your class, and the monitor will Report to the Federation of Social Affairs Bureau office
(3) Activity arrangements: (specific process)
This competition is divided into three parts:
November 20th—— During the collection period on December 10th, works will be collected from the whole school; various handicrafts from students will be collected in each class, and the entries will be submitted to the Office of the Association of Colleges and Social Sciences after preliminary selection and selection by the class and the girls' department of each department
December 10th--December 12th is the work exhibition award and certificate issuance stage; the counselors of each department, the Youth League committee teachers, and the chairman of the Student Union and Social Federation will publicly score, and the student union of the college will issue certificates. The works will be awarded by The Girls' Department of the Student Union of the College kept it for safekeeping, and invited the Photography Association of the Federation of Social Social Sciences to take photos.
On December 15th, "Sunshine' Love Club, Yuansidat Entrepreneurship Association, and Photography Association will present outstanding works to Fuzhou Deaf Children's School and organize members to learn sign language on site and sign with deaf children. Holding hands and connecting hearts. At the same time, some outstanding works will be auctioned at the school for deaf children.
(4) External contacts
1. Cooperate with a newspaper to invite newspaper reporters for interviews and reports. , do a good job in publicity for this event
2. Network with a certain merchant and promote the college and the merchant at the same time
(5) Award selection
Scoring criteria: total score 10 points;
3 points for creativity
2 points for aesthetics
2 points for sophistication
Environmental protection 2 points
1 point for practicality
Award setting and evaluation:
There will be one first prize in this competition, and a certificate and prize will be awarded.
3 second prize winners will be awarded certificates and prizes
5 third prize winners will be awarded certificates and prizes
10 excellence prize winners will be awarded certificates and prizes
Two Outstanding Organization Awards will be awarded at the same time
Note: The entries will be retained by the organizer; photos of the works will be included on the award certificates.
Submission method: Please invite each department After all the manuscripts have been collected, they will be submitted to the office of the Federation of Associations of the Hospital. The deadline for manuscripts is: December 15, __
(6) Later stage of the activity
1. By the publicity The department will publish a red list and announce the list of winners
2. Summarize the advantages and disadvantages of the activity, submit it to the organization department for discussion, and submit it to the presidium as a record.
Form of work: handicrafts, Paper products, textile products, cloth products, plastic products, bamboo products, ceramic products, etc. (excluding calligraphy and painting) are acceptable.
6. Entry requirements:
1. Works. The theme is clear, the content is healthy and uplifting, and the concept is clever and creative.
2. The works must be made by oneself, and the finished products cannot be purchased from the market to participate in the competition.
3. There is no limit on the form of participation. You can make individual works to compete, or you can make collective works to compete. .
4. Entries must indicate the title of the work, the class of the producer, and the name.
5. The entries will be uniformly selected and exhibited. With the consent of the contestants, some of the works will be donated to schools for the deaf in the form of love around December 15, 2020.
Second event promotion
1. Banner: Use banners to promote the campus in conspicuous places with high traffic volume
2.: Broadcast vigorously in the early stage of the competition For publicity, the winners of outstanding works should be reported after the competition
3. Flyers: Distribute flyers to all dormitories of each department, with the logos and brands of the association and sponsors reflected on the flyers.
4. While moving, the Photography Association will take photos and then hold a photo exhibition.
Budget for three activities
Banner: 200
Flyer: 70
Color spray: 150
Prizes Fee: 200
Other invisible fees: 100
Total: RMB 760
Expected effects of the four activities
Through this activity, you can It is a good way to enrich the daily activities of students, use their imagination, and fully mobilize their enthusiasm. It can also turn our usual waste into treasure and cultivate students' good habits of diligence and thrift; it can also enable students to We pay more attention to the disadvantaged groups in society and provide help in whatever way we can. At the same time, through newspaper and radio publicity, we can greatly increase the visibility of our school and allow the School of Engineering to give a good impression to the general public, which will have a positive impact on future enrollment and employment. All have an immeasurable effect. At the same time, while we are doing activities, we can also provide very good publicity for merchants, provide a market for merchants, and win the love and welcome of the public.
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