Trademark is the essence of corporate culture. Its brand pattern design is the identification code of corporate products in the market. Designing a trademark that is eye-catching and unique and easy for the public to recognize is crucial for the company, but the design of the trademark is also important. Some principles must be followed and companies must understand these matters before they can design a legal trademark of their own.

1. The following specific signs may not be used as trademarks

1. Those that are identical or similar to the country name, national flag, national emblem, military flag or medal of the People's Republic of China, as well as the name of a specific place where the central state agency is located or The names and graphics of the landmark buildings are the same;

2 The names, national flags, national emblems, and military flags of foreign countries are the same or similar, except with the consent of the government of that country;

3 Identical or similar to the name, flag or emblem of an intergovernmental international organization, except with the consent of the organization or if it is not likely to mislead the public;

4 Identical or similar to the name, flag or emblem of the Red Cross Red Crescent ;

5 With ethnic discrimination;

6 Exaggerated propaganda and deceptive;

7 Harmful to socialist morals or other bad qualities Influenced.

2. The following icons that have not been used but have product characteristics shall not be registered as trademarks

1. They only have the common name, graphics, and model of the product;

2. They only directly indicate the quality of the product. , main raw materials, functions, uses, weight, quantity and other characteristics;

3 Lack of distinctive features.

3. It is prohibited to copy, imitate or translate other people’s well-known trademarks that have not been registered in China

1 Some trademarks applied for registration for identical or similar products are copies, imitated or translated other people’s well-known trademarks that have not been registered in China. For consumers, If it is likely to cause confusion, it will not be registered and its use is prohibited.

2 If the trademark applied for registration for different or dissimilar goods is a copy, imitation or translation of a well-known trademark that has been registered in China by others, misleading the public and causing the interests of the registrant of the well-known trademark to be infringed, the trademark shall not be used. Registered and prohibited from use.