In the era of intellectual property rights, trademarks are called the core element of enterprise development. As market competition becomes increasingly fierce, in order to ensure the core competitiveness of enterprises, in addition to product quality, the registration of corresponding trademarks is also called the focus of enterprise development. However, as the difficulty of trademark registration increases and the registration cycle lengthens, trademark registrations also increase. It is not conducive for enterprises to seize the market. Many people will choose to transfer the trademark when they obtain it. Due to the characteristics of trademarks, certain financial transactions must be involved in the trademark transfer process. However, due to market reasons, the trademark transfer price cannot be formally determined. In trademark transfer, what factors will affect the price of the trademark?

First of all, the value of popular trademarks is higher

In Class 22 trademarks and Class 25 trademarks, the fate of the same trademark transaction is completely different. Category 22 is "ropes, nets, fiber materials", which are not often mentioned in daily life. "Clothes, shoes, hats" has 25 categories, and its popularity is much higher than the former.

Generally speaking, Class 3 daily necessities trademarks, Class 25 clothing, shoe and hat trademarks, Class 29 food trademarks, Class 30 convenience food, Class 33 alcohol trademarks, and Class 43 catering and accommodation trademarks , Class 35 advertising sales trademarks are "hot commodities". Naturally, there will be a situation in which supply exceeds demand in transactions, and the price will be "rare trademarks are extremely valuable."

Secondly, high-profile trademarks have higher value.

A Zhengzhou boy spent more than 4,000 yuan to register the "Miyue" trademark, and then "The Legend of Miyue" became popular. A food company in Guangdong is willing to pay 1 million yuan to purchase the trademark. Yes, the company is interested in the popularity of the "Miyue" trademark. For companies and individuals with awareness of trademark layout, business opportunities can often be seen in cultural assets such as historical celebrities and popular idioms.

Third, the value of trademark use by customer groups

The concepts of trademarks and brands are different. Brand is a market concept, and trademark is a legal concept. However, they are inextricably linked. As an extension of the trademark market concept, brand essentially carries more than the sum of market reputations, including products and services. The higher the brand value, the higher the trade value of the trademark.

In addition to the "Trademark Registration Certificate", if there are relevant declarations or certificates of provincial and national well-known trademarks, certificates of trademark product awards, corporate honorary certificates and other valuable certificates, under the influence of brand premium, the trademark The price of the transaction will be quite high.

Fourth, the integrity of the trademark

If a trademark becomes what trademark practitioners call a “disabled mark”, the value of the trademark will be greatly reduced.

These are some factors that affect the determination of the trademark transfer price during the trademark transfer process. In order to ensure the success of trademark transfer, a corresponding trademark transfer contract needs to be signed to determine the responsibilities and obligations of both parties. For details of trademark transfer agency, please consult Bajie Intellectual Property Trademark Transfer Network!