News from our newspaper, Lichuan (Reporter Li Wancheng, Correspondent Liu Guangming) In the golden autumn, Lichuan County Ceramics Industrial Park is in full swing with production: Kangshu’s 7 production lines have all increased their horsepower; Global Porcelain Industry is the leader of our province A company with a large export volume of daily-use ceramics, its products are sold to major supermarkets around the world such as Wal-Mart and Metro. Specialty stores in Shanghai and Beijing have also been opened one after another. Since the beginning of this year, the downward pressure on the economy has increased, but Lichuan Ceramics has been able to buck the market and rise. The boss of the company said The important reason is: Lichuan Industrial and Commercial Bureau guides enterprises to cultivate, develop and protect trademarks and brands, and vigorously implement trademark and brand strategies. Trademark and brand have become an important measure for enterprises to improve their core competitiveness. Lichuan Ceramics Industry originated in the early 1970s. After the enterprise restructuring in 2000, it entered a healthy track of rapid development. But at that time, most business owners did not have strong trademark and brand awareness, and many companies even produced OEM products. After the international financial crisis broke out in 2008, after in-depth research and careful thinking, the Lichuan County Industrial and Commercial Bureau decided to vigorously guide ceramic companies with market visibility to strive for brand creation and strive to create local brands with Lichuan characteristics. Lichuan County has included the implementation of trademark strategy in the county's economic development strategy and formulated a series of incentive policies, forming a good pattern of strong government guidance, active participation of enterprises, and coordinated cooperation among departments. After the implementation of the trademark brand strategy, in just two years, two 'golden phoenixes' suddenly flew out of the small county of Lichuan: In January 2010, the 'Kangshu' trademark of Jiangxi Kangshu Ceramics Co., Ltd. was recognized as a 'trademark' ; In May 2011, the 'Huaiquan' trademark of Jiangxi Global Ceramics Co., Ltd. was recognized as a 'trademark' again. The trademark strategy has made Lichuan Ceramics increasingly famous across the country, and the Lichuan County Industrial and Commercial Bureau was named the ‘Advanced Collective for Trademark Work in the National Industrial and Commercial Administration System’. At present, Lichuan County Ceramics Industrial Park has introduced 43 companies, and more than 100 ceramic entrepreneurs who have returned to their hometown from Fuzhou are also interested in settling down. Wan Lei, director of the Lichuan County Industrial and Commercial Bureau, said that the industrial and commercial department will further enhance service awareness, guide more companies to strengthen trademark and brand awareness, help companies continue to grow bigger and stronger, and better serve the county economy.