The earliest trademarks discovered in my country began in the Northern Song Dynasty.

Our country had trademark awareness as early as the Northern Song Dynasty. At present, the earliest trademark discovered in our country began in the Northern Song Dynasty. At that time, shopping malls and commercial organizations were quite developed. In order to promote their products and maintain their reputation, handicraft producers specially designed and used trademarks. At that time, there was a Liu's Needle Shop in Jinan Prefecture, Shandong Province, which specialized in making fine kung fu needles. They designed and produced a copper plate specifically for printing trademarks, with rabbit as the product symbol. This is the earliest trademark discovered in my country and is now preserved in the Chinese History Museum (Shanghai). This white rabbit trademark has both text and graphics. It is nearly square, 13 cm high and 20.5 cm wide. The name of the shop is inscribed on the upper end: "Jinan Liujia Gongfu Needle Shop" in Shandong. The white rabbit picture in the middle means "Jade Rabbit Pound". The meaning of "medicine" is engraved with four characters on each side, "recognize the white rabbit in front of the door as a mark", and the following seven lines of twenty-eight characters read: "Buy high-quality steel bars, make fine needles, and do not miss the use of the house. Guests Turned into a seller, please remember the white (rabbit). "This is the earliest printed advertising cultural relic found in the world. It is more than 300 years earlier than Western printed advertising... The copper plate is about the size of a palm and 13.2 in length. cm, 12.4 cm wide, enough to hold in your hand. The layout is framed by double lines and divided into three layers. On the first floor of the column, the characters "Jinan Liu Family Kung Fu Needle Shop" are engraved in regular script; in the middle of the second floor of the column is a pattern of a white rabbit holding a pestle and pounding medicine, with four regular script Yang characters engraved on both sides, which together mean "know" "The white rabbit in front of the door is the mark"; in the third column are seven columns of regular script Yang characters, with four characters in each line, from right to left. The full text says, "Buying high-quality steel bars, making fine needles, so that they can be used in the house." , if you resell it, please pay attention to it.”