If you want to introduce a new brand of consumer goods into the China market, let's talk about introducing American brand X women's clothing, but China consumers are not familiar with it. How should you open the domestic market? If you have no experience in this field, it is really complicated. I don't know where to start, so let's share the experience of China's market development: to introduce a new brand, we must first consider the investment amount. A good brand should invest at least10 million, and the investment period should be more than five years. If there is no economic effect in five years, then. To introduce American X brand women's wear, we should sign a contract with the American parent company, consider the cooperation period and the right to use X brand, and design and produce our own clothes (if the cost of importing from the United States is high, it can only be Dior and other first-line brands; Or the parent company provides the design, the fabric is imported, and the production in China is limited to the sales in China market. For example, Polo or the parent company only provides the trademark right, and you design, purchase and produce it yourself, then this is a medium-grade clothing brand, and the market is mostly like this), the brand line of the market, the decoration style of the image store, and the risk of default should also be considered. The most important thing is how much you have to pay for trademark use, and how much there is no standard. You have to calculate the initial operating cost, estimated annual sales and profits, market growth space and competitors. The most important thing is that you have a group of people to run it, including designers, purchasing merchandisers, warehousing and logistics systems, market development and sales management teams, brand promotion teams and logistics support. If you think you can, then do it. First, register the trademark as a patent right, so that your trademark will have legal protection in China. If there is no company, a registered company must be established before it can operate according to law and issue VAT invoices. Brand X is also a big brand. Your market positioning is high-end women's wear. For casual women's wear with fashionable women's taste, you should plan to take that city as the base and then open up the national market. Now good brand bases are concentrated in Shanghai, Beijing, Guangzhou and Shenzhen. These local talents, procurement and production are guaranteed, and they are also brand concentration places and consumption distribution centers. Choosing a good location and outsourcing supplier (of course, you can also set up your own factory), you must start preparing the operation team, the first year store opening plan and sales forecast, so that you can evaluate the purchase quantity and amount of fabric accessories, and make production arrangements and delivery arrangements based on procurement clues. Brand X is also a high-end brand from America. If you want to take the image route, you must set up an image store. You need to find a professional design company to design a decoration guide suitable for the X brand route. In addition, there are a lot of corporate image (CI). You should buy and make composition descriptions, labels and certificates on clothes, sell auxiliary tools such as hangers, paper bags and packaging supplies in stores, and print seasonal product catalogues and manuals ... Brand X should go to image stores. The location of the first store is very important. To open every flagship store, it is best to open it in the largest city in China. That is to say, first concentrate resources on developing the East China market, and plan to open in Shanghai, Hangzhou, Nanjing, Suzhou, Ningbo and Wuxi, and concentrate on developing the best department stores, such as Shanghai Jiuguang Department Store, Isetan Department Store, Friendship Mall, Oriental Mall, Ganghui Plaza, Pudong Yaohan, Hangzhou Tower and Nanjing. It's too tiring to open your own shop. Let's start a franchise store. When you become famous, franchisees will look for your cooperation and are willing to decorate according to your image, buy your goods and sell them at your retail price.