The homogeneity of similar agricultural products is high, and consumers can't identify their flavor, texture and taste with naked eyes, which leads to the traditional consumption habit of locking products without identifying brands and judging their quality by cleanliness and freshness.
With the rapid development of economy, the material life of urban and rural residents has changed from food and clothing to well-off society. Consumers put forward higher requirements for the variety, color and quality of agricultural products, and showed strong consumer demand for agricultural products with superior brands. Because the brand is a symbol of product quality and characteristics, it highlights the differences of products, which is beneficial for consumers to distinguish agricultural products and facilitate purchase.
The rest.
After the brand agricultural products are successfully put on the market, they can sell higher prices than similar products, get more profits and increase their bargaining power with middlemen and customers; Brand registration as a registered trademark is exclusive and avoids malicious imitation by competitors; Brand is helpful to market segmentation and positioning, and targeted marketing.
Brand is an invisible contract between enterprises and consumers, and it is a guarantee for consumers. Consumers trust branded products more than products without brands. Therefore, brands can improve consumers' loyalty, establish a stable customer base and maintain the steady growth of agricultural products market share.