online celebrity products have become a unique phenomenon in residents' lives, from scenic spots and amusement parks that are wildly spread in friends' circle, to cosmetics and delicacies mentioned in various topics, and to restaurants and stores that are crowded and lined up forever offline. People are dazzled by various online celebrities, online explosions and popular products.

According to the 218 Insight Report on Economic Development in online celebrity, China jointly released by iResearch and Sina Weibo, as of May 218, the total number of fans in online celebrity, China has reached 588 million, and the economic scale of online celebrity will exceed 2 trillion yuan. However, with the deepening of online celebrity products in life, a lot of problems about these products, such as exaggerated publicity, uneven quality, trademark infringement and volume fraud, have also emerged, and the "pit" in the "online celebrity economy" has begun to be hard to prevent.

online celebrity stores are hard to distinguish between likui jy and Gui Li

Since the first half of p>217, Xicha has set off a wave of beverage stores in online celebrity, which has become the sought after object of many young people. In the first half of this year, a drink shop named "Xishe Xicha" in Beijing claimed to have spent a lot of money to buy the formula from "Xicha" and jointly operated with Xicha, which attracted many consumers.

however, the fact is that online celebrity's drink shops have met with shanzhai. Hi tea quickly voiced that the above-mentioned stores did not have any form of cooperation with them. This situation is not uncommon. For example, after Master Bao, a pastry shop in Wuhan, became popular on the Internet, stores such as Master Jin Dian Bao, Master Jing Bao and Master Supreme Bao blossomed everywhere in Beijing. Because the cottage shops are imitating the signs and products of "Zun Zun", even the names are very close, which is difficult for ordinary consumers to distinguish. One of the reasons for the popularity of Master Bao's pastry shop is that there are always tens of meters of "long queues" in front of it, and the enthusiasm of fans is amazing. Some media have gone deep into QQ groups, forums and WeChat groups to find out that there are "foremen" who post filling tasks online and organize a large number of part-time workers to queue up as "trustees" on the spot.

Confirm whether the trendy products are harmful first

Nowadays, as long as the word online celebrity is added, it can often ignite the public's enthusiasm for consumption. However, some online celebrity products really can't stand scrutiny, with high prices and amazing sales, but there are security risks, and even some products are "three noes".

The recently popular "smoking ice cream" also has some security risks. Food-grade liquid nitrogen refrigeration is added to this online celebrity food. Liquid nitrogen which is atomized quickly is generally safe, but some children may suffer oral injuries after eating it.

For these trendy online celebrity products, experts advise consumers to be optimistic about the composition of the products, identify whether the products have qualified instructions and safety labels, see clearly the ingredients of food and drinks, and consider the safety factor when eating. If online celebrity products belong to "three noes" products, they must not be bought and eaten.

The routine behind online celebrity marketing should recognize

or a "functional artifact" that can lose weight, prevent sunburn and whiten skin; Or it is an "honorary winner" who has won some domestic and international awards and has been endorsed by various authoritative organizations for its quality; Or "grandiose products" with various high-profile photos showing off wealth ... online celebrity products with these different "temperament" often need consumers to be vigilant.

In addition to some online celebrity stores hiring people to queue up to create the illusion, there are many routines for online celebrity products. Online celebrity products usually show a lot of praise and experiential promotion on the Internet, and offline stores are often in short supply and business is booming, but in fact they are usually routine.

Some online celebrity products have many honor "platforms", but these honors are usually unreliable. It has been exposed by the media that the honor of online celebrity Mazibao brand, the so-called "3.15 Anti-counterfeiting and Fidelity Honor Mark" and "Anti-counterfeiting and Fidelity Consumer Alliance Unit", has not been authorized, and its business model has not been certified at all. It is purely a fictional honor and self-promotion.

In addition, there are a large number of protagonists who advertise "get rich quickly", and they often lack names and surnames, so it is impossible to search. Online celebrity products under this marketing model are simply nonsense, and even some have violated the law. Consumers must consume rationally and distinguish between authenticity and falsehood.