The reason why I started Xiaohongshu was because I heard others say that it is easier to operate. But after I actually joined it, I was miserable, running around like a headless fly, and I had been busy for several months with no results at all. Later, I learned from the painful experience and decided to study hard. After studying for a period of time, I started to buy Xiaohongshu again and got results in less than a month. This article will share my own operational experience based on Xiaohongshu’s platform advantages, account establishment, notes and how to become popular. At the same time, I also hope that readers can summarize their own Xiaohongshu promotion and operation plan from my personal experience. 1. Advantages of Xiaohongshu 1. Women with strong consumer spending power are naturally more motivated to compare. Therefore, in the early content of Xiaohongshu, there was a lot of content around "satisfying the desire to compare", so Xiaohongshu also often Some people lamented: “The richest ladies in the world are all on Xiaohongshu.” Today's Xiaohongshu is based on the principle of "I have what others don't have, and what I have when others have excellence" to output content that interests women. Although Xiaohongshu continues to expand its user base, and a large number of Douyin and Kuaishou MCN companies output content, Xiaohongshu Hongshu has always maintained its own platform characteristics and has not been biased. Apart from the platform advantages of Xiaohongshu itself, from the perspective of operators, there are still two things worth doing: 2. Baidu search engine optimization When we search for keywords in the beauty field on Baidu, we will find that there will be more navigation bars Create a note section, this is the content output by Xiaohongshu, and it ranks very high on Baidu. 3. Taobao SEO optimization Taobao will match the keywords you search with the keywords on Xiaohongshu. For example, if you search for lip balm, what will be displayed above are the notes posted by Xiaohongshu. 2. Account establishment 1. To register an account, it is recommended to use a mobile phone number to register as a large account, because the registration weight of a mobile phone number is relatively high. After registering the account, fill in the gender and birthday, jump to the second interface and choose the field of interest. If you do beauty and skin care, you can choose the field of beauty and skin care. It is best to choose 4-5. 2. Nickname setting: The advertising nature of the nickname should not be too obvious, and do not include a WeChat number, because your account will be blocked, and the nickname should conform to the overall positioning direction of the notes you write. I would like to remind everyone that the nickname cannot be set to a WeChat account, but we can set the WeChat account to a Xiaohongshu account. 3. When setting the avatar, be sure not to put an advertising-type avatar. You can set it to a real person avatar or an animated avatar. Do not leave a WeChat homophone for your personal signature. This can easily be judged as a marketing account, and there is a danger of your account being banned. If you really want to attract traffic, you can leave a Weibo account and then operate it on Weibo, or you can set the same name information for the entire platform in the account's personalized signature. 4. Before operating a Xiaohongshu account on Shuguanjia, you must pay attention to Shuguanjia and understand the relevant specifications of the platform to avoid violations during the operation process. 5. If we want to increase the weight of Xiaohongshu accounts by maintaining accounts, in addition to publishing content, we also need to imitate ordinary users to like, follow, and comment every day. If you think that the step of raising an account is just to make up the word count, then I can only give you two words: Haha, whether it is Douyin, Zhihu, WeChat and other platforms, there must be a step of raising an account. In the eyes of experienced operators, It's an extremely common habit that you will do automatically after getting a new account. How to attract traffic is the last thing we need to learn when operating a platform. What we need to understand is how well our strengths can play a role on this platform. This is the most basic thing. In my previous planning, in order to help newbies get into the habit of maintaining accounts, I would often leave account maintenance to newcomers. You can complete the account maintenance task by constantly reading peer notes every day, recording the number of likes, leaving comments, etc. 6. Level system Xiaohongshu has its own level system, which is designed to encourage creators to continuously update settings. The higher the account level, the faster the review process after publishing notes, and the greater the probability of being recommended. 3. How to become popular This point is very interesting. Whether the notes you post are recommended or not depends on whether your notes are included by the platform. Many novices have been ineffective in writing Xiaohongshu. This is the reason. Because only if your notes are included by the platform, you will be recommended by the system and get more readings. If your notes are not included, the number of readings may only be in single digits. .

How to judge whether a note has been included by the platform: Enter the first sentence of the note you posted in the Xiaohongshu search bar. If it can be found, it means that the content of the note has been successfully included by the platform. If not, it means it has not been included. If you are posting a video, search for the first sentence of the introduction. Factors that affect the inclusion of notes: 1. There is no other editor for typesetting in Xiaohongshu. If you want to make it look good and attractive, you can only use the stickers and emoticons within the platform. This is one of the reasons why everyone likes Xiaohongshu. one. 2. Title The soul of a copy is the title. A good title can instantly set the tone for the copy, exaggerate emotions, and arouse the reader's desire to continue reading. I personally suggest that it is better to add some numbers or bring in some data in the title. For girls, numbers are more inclined to time and money. The titles of some notes seem very unscientific to us, but the like rate is very high. This is the key point. For example, a merchant who buys a water cup tells you that drinking water like this can help you lose 10 pounds. As a personal note, you can ignore advertising laws appropriately and add some words like "super profitable, extreme, top". For the sake of traffic, make a headline and add more exclamation points! ! ! Xiaohongshu has a lot of notes and beauty and skin care. Therefore, when choosing an identity label, in addition to being a white-collar student, you can also look for identity from aspects such as skin and hair quality. At the same time, keywords must be included in the title. No matter what notes you write, you must write an article around the keywords. This is also the basis of Xiaohongshu’s collection and recommendation mechanism. For example: Xiaohongshu’s popular keyword is skin care. We can use “Students’ skin care at home during summer vacation is very effective!” ! ! 》As the title of the note, intercept some traffic for summer vacation skin care or student skin care. 3. The first picture determines whether your notes will be seen by others, so it is as important as the title. Add text, put out comparison pictures, and draw dotted lines. Software that may be used: Butter Camera and ELINEcamera. The pictures should state the important content as much as possible. Software used: Meitu Xiu Xiu. Step-by-step guide, software used: Butter Camera and pissant. Puzzles and text are suitable for recipes and outfits. 4. Tags can be added to notes posted by tags, ranging from brand to location to specific @user, etc. You can also add a voice tag. Accounts with nice voices and personal settings can easily attract fans by doing this. 4. Important things 1. It is illegal for Xiaohongshu to divert traffic directly to WeChat. Although direct traffic diversion will be judged as a violation, as long as you learn certain skills, you can still complete the reverse flow operation. When Xiaohongshu replies to fans’ private messages, there are many prohibited words, and it may not necessarily be the most offensive. We try to find suitable reasons to add fans as WeChat friends. For example: Xiaohongshu is not restored in time, why don’t I add a V and tell you in detail. How about you and me V? I, Xiaohongshu, don’t often read news, so I V will send you the specific information. Wait, these are all good reasons. But remember, don’t use a phrase more than three times, as it can easily be blocked. 2. Official accounts in vertical fields Xiaohongshu has an official account in each field, such as "Game Potato" in the game field and "Music Potato" in the music field. These accounts play similar roles to forum administrators. When posting notes, remember to @ the official account in your field, as they may be recommended. 5. Summary: Xiaohongshu has a lower threshold, is easier to use than public accounts, and is easy to use on Douyin, and is easy to be discovered by Bole. It is very suitable for novices to operate. If you still don’t understand, you can read here for more detailed steps! !