According to official website, Planet W, a brand of Wuliangye, is a meta-cosmic space created by Wuliangye based on Layaverse, a self-developed product of Lanya Box. It was officially released at the 26th Super Fan Festival on 12. 18, 2022. On planet W, everyone can have their own digital people, enjoy the digital twin world of Wuliangye, and even attend the tasting meeting of Wuliangye to have a close contact with Wuliangye.