The following brands of Red Bull are the real Red Bull. Official news released by Red Bull Vitamin Functional Drink (China Red Bull) shows that in the first half of 2021, Reignwood's overall revenue reached 13.44 billion yuan, completing 50% of the annual target.

Among them, China Red Bull’s sales reached 12.73 billion yuan. In addition, another energy drink warhorse under Reignwood has now entered the second camp of domestic energy drinks.

Red Bull is an old brand we are familiar with. Since it entered China in the 1990s, this little gold pot has carried countless people’s fond memories of childhood. Whether it's before an exam or going out to play, you have to go to the supermarket to pick up a can. No matter how it tastes, Red Bull is really the best way to refresh yourself.

But in recent years, Red Bull has begun to have more competitors. Many brands have launched their own energy drinks, from the cool-looking Devil's Claw to the sudden emergence of Dongpeng Special Drink. Many brands have launched their own functional drinks, and even Red Bull's Thai relatives have joined in.

With the arrival of summer, the beverage industry has ushered in the peak sales season. If you look closely, you'll notice that more and more TV commercials are occupied by beverages. But during the purchase process, we encountered many problems. Except for some "pirated" products, many products are genuine but have different names, causing great trouble to consumers.

Wanglaoji and Jiaduobao can still be distinguished from each other by their names, but the problem of Red Bull may be more difficult to understand. There are three brands of Red Bull on the market now and all of them are on sale. Apart from the similar names, even the packaging is the same gold pot.

There is just a row of small characters on the outer packaging to distinguish different brands. But what can be rest assured is that all three models are genuine and can be purchased with confidence. It is precisely because of the coexistence of the three that consumers' right to know has been "infringed". What exactly is going on?

Red Bull is divided into three companies around the world, including the Xu family in Thailand. Red Bull was also invented by Xu Shubiao of the Xu family. In 1995, Xu Shubiao, the founder of Thailand’s Red Bull, cooperated with Yan Bin, the owner of Reignwood Group and vitamins, to establish Red Bull Vitamin Company. In this way, Yan Bin legally has the right to produce and sell Red Bull products.

With the phrase "Drink Red Bull when you are sleepy and tired", Red Bull became an instant hit in the Chinese market. The product it produces is Red Bull Vitamin Functional Drink, which is what we call Chinese Red Bull. As a result, one of the three types of Red Bull appears on the market: Red Bull vitamin energy drink.

The second type of Red Bull is the original imported version of Red Bull produced by a local company in Thailand, called Red Bull Vitamin Flavored Drink. When it enters the Chinese market, it will naturally be in a state of competition with the domestic version of Red Bull.

But at the beginning of their cooperation, the two of them worked together on marketing and investment to increase their popularity. At its peak, Red Bull's sales exceeded 23 billion yuan, even ranking first in China's energy drink market. However, if they are together for a long time, they will be separated, and if they are separated for a long time, they will be reunited. Thailand’s Tencel Group will not let Red Bull Vitamin get the better of them.

After decades of "quiet period", the friendly situation between Tencel and Reignwood began to break down. After the death of founder Xu Shubiao, Red Bull's impressive market price triggered the beginning of conflicts between the two parties. First of all, the smuggling problem is very serious. From 2001 to 2005, a large number of Red Bulls without Chinese logos were smuggled into China from Southeast Asia, causing huge losses to Chinese Red Bulls and the country.

In 2012, the two Red Bulls parted ways. Tencel Thailand's executives were replaced, then a standoff with Red Bull Vitamins began. Thailand's Tencel insists on granting a 20-year license to use the Red Bull vitamin brand, with 2016 as the deadline, and refuses to extend operations.

However, Red Bull Vitamins stated that the operating authorization period signed by both parties is not 20 years, but 50 years. After that, the conflicts between the two sides began to intensify. Since 2015, the two parties have launched a tug-of-war in the commercial and legal fields over issues such as the term of the joint venture, trademarks, and equity, with more than 20 lawsuits taking place. The lawsuit is still ongoing, but production cannot be stopped, so two Red Bull drinks have appeared on the market.

So where did the third Red Bull come from? When the two companies filed a lawsuit over the Red Bull vitamin drink, a third Red Bull drink began to appear on the market. She was Red Bull Anegi, but interestingly, it was also produced by Tencel, but it was Tencel Healthcare Co., Ltd. of subsidiaries.

Since the previous incident involving Reignwood Group’s Red Bull vitamin drink has not been resolved, Tencel is trying to use a new Red Bull to enter the Chinese market again with great fanfare. The purpose is to allow Red Bull Anegi and Red Bull Vitamins to compete in the market.

In this state, there are three products called Red Bull on the market, and they are all genuine. But this farce is not over yet. In September 2020, Thailand's Tencel Group announced that it would invest 1.06 billion yuan in the next three years to vigorously expand the Chinese market and continue to increase the import of Red Bull and the output of Red Bull Anagy.

Some experts predict that if they continue to "fight" with each other, it may bring more possibilities to other beverage companies.

At present, it is not easy to do business in the beverage market. Many brands, including honey grapefruit tea, Huiyuan juice and other beverage giants, have encountered bottlenecks. The three Red Bull models are "fighting" with each other, which is likely to give other brands an opportunity to take advantage of them. By then, all three parties may face challenges. In the context of the great times, joining hands with business partners and cooperation may be the best choice.