Trademarks have become a barrier to entry for mainstream commerce. No matter which shopping mall, almost all products on e-commerce platforms must have trademarks. Whether registering a trademark or buying a trademark, there are certain risks, but the risk of buying a trademark is very low. Let’s take a look at it today.

Risks of buying a trademark

1. Trademark: whether the trademark still exists, whether the trademark has been withdrawn, and the current status of the trademark.

2. Regarding the transferor: whether the transferor has transferred it to another person, whether the transferor is the trademark holder himself, and whether the transferor has licensed or pledged the trademark to others.

3. Transaction security: whether the trading platform is reliable, whether the funds are guaranteed, whether refunds can be made after sales, and whether the staff are professional.

3. It takes too long to register and obtain the certificate. Currently, the trademark approval time in many countries is about 1.5 years. For an enterprise, a big change can occur in one and a half years. If the product has gained a good market within this time but the trademark has not yet been issued, it is very likely to encounter trademark legal issues and increase operating costs.

The above is the relevant knowledge about the risks of buying trademarks. When a company is developing, it is inseparable from the development of the brand, and trademarks are one of the foundations of brand development. In addition, the trademark registration cycle is not conducive to the company's brand. Development, so the editor still recommends that you try to choose a trademark buyer to obtain the trademark, so as to ensure that the company's brand can develop successfully.