Haval’s new LOGO consists of the silver metal words “HAVAL” on a red background, which means “having everything”. Red is warm, unrestrained and passionate, and also represents Chinese brands. The overall rectangular shape and arc-shaped protrusions of the metal font are full of tension, which is different from conventional logos. It is concise and clear, fully embodies internationalization, and is easy to recognize by global customers. The English name of Harvard is "Haval", which means "free flight". From a Chinese perspective, Great Wall no longer uses the "Sai" series naming method for this new car, which also shows that Haval is different from any previous product of Great Wall.
Haval was established on March 29, 2013. It is a Chinese automobile brand that mainly produces IF, M1, M2, M4, H3, H5, H6, H7, H8, pure electric SUV Haval E and various Practical pickup truck. The English name of Harvard is "Haval", which means "free flight". In Chinese, Great Wall no longer uses the "Sai" series naming method for this new car, which also reflects the characteristics of Haval that are different from any previous products of Great Wall. Regardless of whether it is a real SUV or not, its appearance has definitely injected new vitality into the domestic SUV market.
Attachment: Reasons for Haval’s good sales:
First, Wei Jianjun, the head of Great Wall Motors, has a great market vision and has made a good analysis of the domestic market. 2. Cost-effectiveness and rich product lines. Haval SUVs are available in more than a dozen models ranging in price from 50,000 to 270,000. While meeting the needs of different consumers for SUVs, it also virtually enhances the brand's strength.
Now that the Haval brand has taken its first step, there is still a long way to go in the future. It is possible to reach the level of joint venture brands or even surpass them, but you must face up to your own shortcomings and make timely adjustments. Perhaps Haval will become a world-class SUV brand like Jeep and Land Rover in the future.
One million car purchase subsidies