However, you can see all kinds of Shiseido
products in counters in domestic department stores, various miraculous parallel stores and supermarkets. The appearance, packaging feeling, price and function are very different, which makes people see things in a blur, and I don't know which one is suitable for me
.
Shiseido has a dazzling range of products. Our common products from her family mostly belong to the following four company systems of Zishengtang Group.
first: Shiseido International (some media call it "international cabinet")
second: Shiseido Cosmetic (some media call it "Tokyo cabinet")
third: Shiseido Fitit
fourth: FT Shiseido (the third and fourth are probably the "domestic brands" mentioned by some parallel stores, right? )
Shiseido International, as its name implies, is sold overseas and embodies Shiseido's century-old technical essence. It is a big signboard for Shiseido to go overseas. Including The skincare, The makeup, D program, Naturals,
BOP, benefit and other series, the series is not many, concise and clear. Make-up, skin care, aging repair, sensitive skin,
at a glance. Exquisite and elegant packaging, full of high-grade sense. Most of the products sold in Shiseido International
counters in high-end department stores in big cities in China, such as Beijing and Shanghai. At the same time, in Japan, the products of this large < P > system are only sold in high-end department stores.
second, Shiseido Cosmetic is a product for Japan. There are many series, including skin care, make-up, perfume
, men's cosmetics and cosmetic props. In Japan, the sales channels are high-end department stores, pharmacies and supermarket counters, and traditional
make-up shops. Prices and performance range from popular to high-grade products. Generally, there will be salesgirls at the counter to introduce and recommend the products that are most suitable for customers
. The products of this large system are also beautifully packaged. There will be exquisite cardboard boxes outside the bottle, and there will be eight English letters Shiseido on the front of the bottle.
thirdly, Shiseido Fitit takes the open-shelf sales and low-priced route. The packaging is relatively simple, and most of the bottles have beautiful transparent plastic boxes. Generally speaking, there are no direct Shiseido letters on the front of the bottle, but only on the back of the bottle
at the logo of the manufacturer, there is the word Shiseido.
fourthly, FT Shiseido is a special trademark of Shiseido's daily necessities. Products include shampoo, bath lotion, sanitary products, and very cheap skin care products, which are sold in pharmacies and supermarkets. The outer packaging is simpler, some are packed in transparent plastic < P > boxes, and some are simply wrapped with a plastic film. There is only the product name on the front of the bottle, generally there is no direct Shiseido English letter < P >, and there is the trademark mark of FT Shiseido on the back of the bottle.
There are 5 or 6 kinds of goods in her house, from hair to body, from men to women, from oil removal and moisturizing for young people to anti-aging and nourishing products for old people
. And the price is very rich, no matter rich or poor, she has something for you.
When I made this post, I looked up a lot of information, including Shiseido's official website in Japan and a large number of domestic online stores.
It is found that many online stores in China, for example, recommend the more expensive Panli charm series, and describe some products that are completely irrelevant and very cheap as Panli charm, and sell them at an expensive price. There are also websites that simply add Shiseido's title to other Japanese companies' things that were originally very cheap, and make a lot of hype and sell them at unconscionable high prices. Although you can see the inconsistency of appearance and style at a glance from the photo, people who don't know Shiseido are very gullible, so you must be careful.
At present, many cheaper Shiseido products are sold in parallel stores or online stores. Those
products from 1 yuan to 2 yuan are mostly low-priced products sold by Shiseido in Japan, but we
have no idea of selling them overseas. Our parallel importers are well-connected, writing beautiful advertising words under the signboard of Shiseido, and making everyone's money. Those things were really
. For example, a Deluxe cream made by FT Shiseido sells for 8 yen in Japan, which is about RMB 5
. If you think about the average monthly salary of tens of thousands of Japanese people, you can know how cheap a cream is. And our parallel store < P > here calls this dd "aristocratic series", which sells for 6 to 7 yuan. Isn't it tempting to have such a luxurious name and Shiseido? But
I think it's better to buy this than to buy Bora, Za and some better brands in China.
Shiseido's reputation comes from the high-end series that condense the essence of high technology, and it is by no means started with cheap goods.
Here are the various series that Shiseido can see in the market. (excluding the special series of traditional beauty shops, perfume, shampoo
bath, makeup props, men's cosmetics, one-piece makeup, nail polish and one-piece care. )
First of all, Shiseido Cosmetic, the second largest category with the largest series: (in alphabetical order)
●Acteaheart is suitable for people over 5 years old. Contains plant extracts, which can act as estrogen. Improve the skin
dry, slack and other aging conditions. I didn't know this was an aging repair before, but I bought a hand cream, which is so expensive. However, it is really easy to use. After using it, my hands are smooth and white, and even I was surprised.
● Anessa's Chinese name is An Nai Sun High Efficiency Sunscreen. Less greasy, gentle to the skin. Good transparency
● BX Night N is a one-piece high-efficiency moisturizing and lubricating beauty liquid. Can be used with any series. ●Cosmeti
c ●Cosmetic House After the instrument test, the sales girl carefully classifies the customer's skin condition
to provide the most suitable care series. It's a little tailor-made
● Dignita is a comprehensive series for mature skin over 3 years old, including skin care and make-up. Dignita is the most advanced in all nursing comprehensive series of S
hiseido Cosmetic, the second largest system, which fully embodies the maturity and beauty of women around 3 < P >.
Eudermine red makeup liquid, Chinese laudatory name: Red Monroe. Known as the treasure of the town store, it has been selling well for nearly a century, and < P > is still the representative product of Shiseido. It is the first skin care product of Shiseido with three-in-one effects of high hydration, exfoliation and skin rejuvenation, which was improved in 1997 and then appeared.
●eau de blanc toner whitening beauty liquid Kose Snow Muscle Essence has been selling well for more than ten years, so Shiseido
launched this one-piece whitening lotion. The usage and efficacy are similar to those of xuejijing. When it was first released, it was very popular, but Feng
always seemed to lose to Xuejijing.
●Eau de pure exfoliating lotion can be used with any series.
●Elixir 3-year-old skin-specific comprehensive series, including skin care and makeup. It is the most important mass series for Shiseido to sell < P > in China. Advertising spokesperson: Kyoko Ono.
else rie comprehensive skin care series under 2 years old.
EvenesDR is a low-irritation care series specially designed for sensitive skin.
Inoui color? The outer packaging is made by Dick, the top makeup master in Europe and America. Peggy designed it. Advocate freedom and individuality. It's a
exclusive series of high-end department stores, which is more upscale than the PN rebel series which is also a make-up series.
●lostalot face-lifting cream. Activation promotes facial skin metabolism. Tighten facial lines.
●Optune is designed for people over 2 years old. Do not divide oil, but divide water, reflecting healthy skin. However, the effect seems to be average < P >. After using it once, I feel that the effect is in contrast with the price. Advertising spokesperson: Makiko Esumi.
●PN rebel series makeup. Appeared in 1997, with avant-garde image and high sensitivity, Shiseido is the most popular makeup product in the Japanese market. Especially this year's new mascara is very popular. Advertising spokesperson: Misaki Itoh
●Proudia foundation series. Emphasize intellectuality, exquisiteness and perfection. Advertising spokesperson: Takako Uehara. The powder is very fine, it can cover < P > spots, and it is not easy to lose makeup, so it is very easy to use.
●Qiora is combined with a refreshing fragrance to care for the skin and relieve fatigue.
Rivital series for mature skin care over 4 years old. It can remove wrinkles, brighten spots and tighten skin efficiently. Specially designed for anti-aging
●S series is designed for young urban women, emphasizing nursing and whitening in harsh environments such as isolating urban pollution. It is divided into two series: whitening and standard nursing. Both make-up.
●TAPHY is aimed at young people under the age of 25, emphasizing hydration and moisturizing to prevent aging after the age of 25.
there is a secondary line of TAPHY Mild, a series of low irritation designed for allergic skin in young people
●UVwhite whitening comprehensive care series. I have used this series for about three years, and it has really turned white. This is a fact. But it makes < P > feel ordinary. Although it can be divided into refreshing type and moisturizing type, refreshing type still feels oily when used in summer. I feel that
it's just oil in winter, which is not enough for maintenance. Finally, I changed to another brand.
●whitess one-piece beauty liquid is Shiseido's trump card for whitening. It can be divided into three types: thorough care, spot removal and sun protection.
The following is Shiseido International's series.
Shiseido International's products are specially designed for overseas markets, and the series is simple and clear. For young women, there are < P > balance-controlled Perlis series, vivid series of basic skin care, Baiyou single-piece series of further efficient maintenance < P > on this basis, and Panli charm series of aging repair. Natural series with all natural ingredients, D program for sensitive skin
. Make-up has a series of metropolitan charm colors.
In addition, there is a series of Metropolitan Jade sold in domestic counters. I haven't found the corresponding information yet, so I'll make it up later.
● Benefit Panli charm series. Generally speaking, it is designed for middle-aged mature skin. Suitable for medium and dry skin < P >. It contains special anti-aging ingredients to prevent dry cutin formation, help skin cells retain moisture and nutrients < P >, improve water shortage and reduce superficial modification.
●BOP baiyou series. One-piece all-around nursing series. Can be used with any series.
●D program is designed for sensitive skin. Including shampoo, bath lotion, sunscreen, acne cream, facial care, body care and other low-irritation products.
● Puriness is designed for young people, and it is soft in nature, emphasizing thorough cleaning, balancing PH value and controlling oil to prevent the face
from being glossy and dry. Relatively speaking, the price is not very expensive, and it is easy for young people to pick up the
●The Make up Metropolitan Charm Series. Shiseido's only makeup series for overseas sales. Compared with the other two cosmetics series, Inoui and PN Rebellion, which are sold to Japan, they are more beautiful, fashionable and European-oriented.
●The Skincare vivid series. Shiseido's basic skin care series for overseas sales. It is advocated that while nourishing and maintaining, it will lay a foundation for delaying aging for healthy and young skin in the future.
● Cle de peau BEAUTY skin key series. Among Shiseido Group's products, this < P > series is the most advanced. It can be said that she is Shiseido's banner overseas, and has become the god of beauty lovers with extraordinary effect and expensive price.
she's detached from Shiseido series, and she goes her own way with Shiseido under the name of Cle de peau BEAUTY. The price of a bottle of the most basic
cosmetic water after tax exemption should also be around 7 yuan. The peak is the night cream named Lacrime, and a bottle of 25g < P > sells for 36 RMB. My super smug friend bought a bottle of
Lacrime by installment this year, and only used it twice a week. After using it for a month, he couldn't wait to call me and say, "I'm back to
26 from 31, and I love it!" This series of make-up can be called top works in terms of texture and color. Especially
it is a glossy foundation, and it is well-known in the world market.
after talking about advanced products, let's post Shiseido's secondary products.
Third: Shiseido Fitit
This large series is very economical and practical, and it is sold to young people, students and housewives who are not willing to pay too much money for cosmetics in Japan. Therefore, Shiseido's sales methods are very clever, from ultra-high-end series < P > to cheap gadgets, she has provided you with gold-collar and blue-collar workers, all of whom are her customers.
Shiseido Fiit is probably the cheaper Shiseido sold in online stores in China. In those
websites, as long as anything touches Shiseido, it is always placed with Estee Lauder and Lancome. In fact, it is not the same level as
and cannot be mentioned in the same breath.
● Asplir's Chinese name is April or Estelle. It is an economical basic nursing series. In Japan, the advertising spokesperson of this series < P > is Tomoko Yamaguchi, who is 36 years old, so I always suspect that this series is for mature skin around 3 years old. Actually, I haven't used it, but I heard that the effect is ok and the price is very good. The AS series promoted on many websites,
is this Asplir.
● City veil special series for sun protection and after-sun care. There are many kinds of sunscreen and whitening, sunscreen and acne removal, sunscreen for children and so on.
●DeLuxe Chinese name is noble, basic nursing series.
● ff Chinese name Fei Fei, a makeup series for young girls such as students. It's cheap, cute in appearance, and the color is just < P >. It's popular and the price is right, which makes people fondle it.
● The Chinese name of selfit is Shanfei. Makeup department for mature women