The steering wheel logo is a long string of letters, namely Link Car and Land Rover, Link &；; Co is the English name of LinkedIn, in which Lynk stands for connection, which realizes the seamless connection of people, cars, technology and interconnection with advanced intelligent interconnection technology. Co is the combination, connection and cooperation of a series of words, which represents the spirit of openness and cooperation in the Internet age. The square logo in front of the hood of Lexus car represents two tightly held hands, represents the first cooperation between Geely, Volvo and R&D, and symbolizes mutual benefit and win-win; At the same time, Kelin adheres to the brand concept of "born in the world, open and interconnected" and strives to reshape the relationship between people and cars and create a new way of life.

Land Rover is the English name of Land Rover, and Land Rover is a nation in Northern Europe. Because Rover is a brave and skillful pirate nation, the trademark of Rover Automobile adopts pirate ship, which symbolizes the fearless spirit of the company to ride the wind and waves. Secondly, Land Rover takes the corporate philosophy of "Experience Center is natural, harmonious and environmentally friendly".

In addition, the direct translation of Land Rover in China is "Land Rover", so it was always called "Land Rover" before it was officially sold in China. Later, when LAMD Rover was listed in China, "Land Rover" had been registered as "Land Rover" by a domestic automobile company.