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Trademark solution of Xiaoyaozhen hot soup
"Xiaoyao Town" has been registered as a trademark. Without permission, others can't use "Xiaoyao Town" as the store name. The person in charge of the "Xiaoyao Town" Hu Spicy Soup Association also said that if you want to continue to use these three words, you must join the association, otherwise you will face a subpoena from the court. The final result of this move is not to let "Xiaoyao Town" defend its rights, but to make such a signboard a talk of public opinion, and its reputation will naturally plummet.

After the trademark is registered, it will be owned. If you want to use it, you must obtain the consent of the relevant personnel. If the trademark is successfully registered, there will be a master. Just like the trademark "Xiaoyao Town", the association sold it back from others for 6.5438+0.5 million yuan, and the trademark was registered first. This should be the way to negotiate, see what other people have, and if they meet it, others will give it to you.

The trademark of the franchise store can only be used with permission. We will also see many identical shops, such as tea shops and pharmacies, with the same names. The franchise store is actually authorized by the trademark owner to use this trademark. Of course it's not free. Franchise fees paid include the right to use trademarks.

The value of a trademark is different in everyone's eyes. Some trademarks cost money to use, just like general franchisees, and some trademarks have irreplaceable value, just like the previous "G.E.M.". Although it's a name, it's registered by a brokerage company, so G.E.M. can't use this name after leaving the company.

Trademarks can be seen everywhere in our lives. A small restaurant, a small barber shop and a roadside stall all have names. These names are equivalent to trademarks. Many people have no awareness of registering trademarks. If the name means a lot to you and you can't change it at will, it is necessary to plan a registered trademark. If someone else registered first, you can't use this trademark casually.