Suning Jiwu is a trademark brand of Suning.com Group Co., Ltd. Suning Jiwu Nanjing store officially opened on March 23, 2018. Mainly engaged in baby spoons, forks and knives, tableware (knives, forks and spoons), etc. The country's first Suning Jiwu store has opened in Nanjing's Xinjiekou business district. The opening of Suning Jiwu Store marks that Suning has become the "vanguard" of selected e-commerce offline stores. This is also another new smart retail species created by Suning after Suning biu store, Su Xiansheng and Suning store.

Suning Jiwu’s product diversification

The most important thing when visiting a store is shopping. Suning Jiwu’s product selection is mainly based on products with good looks and high style. . Dyson hair dryer, enamel pot, convenient coffee machine, De'Longhi electric kettle, etc. What users are most concerned about is the price of the product. The product price tags are paper and not the online and offline price of the ink screen, so the product prices in the store will fluctuate somewhat from those online. The prices of some imported beauty equipment are in line with overseas purchases. In addition, the store now offers a 20% discount on all products, so it is still very affordable to buy them.