Society encourages young people to start businesses. Entrepreneurship can quickly enrich people's experience and realize wealth freedom. We can't simply look at how Ma Yun's business is successful. You know, behind entrepreneurship, there are more invisible sadness and hardships.
Every year, many people start businesses, and there are not a few successes and a few failures. It can be said that shopping malls are like gambling stones. The game is short and the whole game is lost. There are many entrepreneurs, and those who can seize the opportunity have made small achievements in their own industries.
There is such a person in our country, and his legendary road to entrepreneurship is also very embarrassing. At the age of 27, he was worth more than 2.7 billion, and his scenery was infinite. He spent a lot of money on a 18 luxury car and married his female secretary, which is a proper winner in life.
Such a life resume, if nothing unexpected, his life should be rich and carefree, and he should be young and promising. Surprisingly, in just four years, his career collapsed, his company went bankrupt, and he was arrested and imprisoned. What happened? Let's take a look at the entrepreneurial road of Hu Zhibiao, a marketing wizard.
Reform and opening up, seize the opportunity
Hu Zhibiao was born in Guangdong, 1969. He comes from an ordinary family and knows that he is not the material for studying, so he decided to drop out of school and work. Due to the lack of professional knowledge and education, his early work was not smooth. He apprenticed to a master who repaired household appliances and learned a trade. Relying on this craft, Hu Zhibiao can be an ordinary person to support himself in the later period. Contrary to expectations, it coincides with the reform and opening up, and Hu Zhibiao, who has a lively mind, has also been moved.
Entrepreneurship requires cost. As we all know, Hu Zhibiao was born in an ordinary family. His previous job was to repair household appliances, so he didn't save any money. Seeing Hu Zhibiao's plight, my father was very sad. He sold his family's house to raise start-up funds for ambitious Hu Zhibiao.
However, this money is a drop in the bucket for starting a business. Desperate Hu Zhibiao found his friend Chen Tiannan to start a business together. There is money between friends, which is prone to accidents. Their cooperation laid the groundwork for Hu Zhibiao's later accidents.
Hu Zhibiao's pioneering period has caught up with the tide of reform and opening up, and Guangdong, where he lives, is also the "pioneer" of reform and opening up.
At that time, the development of Guangdong was at the forefront of the country. When these new products of VCD were introduced to China, Guangdong was the hottest. When Hu Zhibiao was an apprentice, he overheard someone talking about VCD at dinner. He has a unique vision and realizes that this is a golden opportunity.
Opportunities are always reserved for those who dare to fight. Hu Zhibiao thought about it all night. He realized that the VCD market was still blank in China. If he seizes the opportunity, he has a great chance of success.
Hu Zhibiao, who started and got the money, appeared in Hongkong the next day. Hu Zhibiao, who arrived in Hong Kong, found that the VCD industry in Hong Kong was in full swing and had a bright future. He settled down and decided to do something big.
The first VCD brand "Aiduo"
Taking advantage of the rare advantage of VCD in the mainland market, Hu Zhibiao earned the first bucket of gold in his life. Hu Zhibiao, who made his first money, didn't buy any goods, but he knew the structure of VCD by dividing three times five by two. After his improvement, he developed the company's first VCD brand "Aiduo".
With products, how to sell them has become the biggest problem in Hu Zhibiao. I have to mention Hu Zhibiao's thinking as a business wizard. He put forward the terms of payment before delivery to the dealer. Similarly, the dealer will not pay until he sees the goods. This time, Hu Zhibiao gave up most of the profits.
He knows very well that doing business can get what you want. Under the temptation of interests, most dealers relented, and Hu Zhibiao successfully got 20 million yuan to start mass production of "Aiduo" VCD.
As soon as the product went on the market, it was very popular and became a well-known brand at that time, which made Hu Zhibiao very happy. He is not satisfied with the present situation. In order to make the products known to more people and gain greater market share, he began to market the brand "Aiduo".
You know, the concept of marketing has been achieved, and that is wealth. In reality, many entrepreneurs are well aware of the importance of fame to brands. The love between Liu and his sister with milk tea led to the sales of maternal and child products at that time.
Hu Zhibiao is no exception. He chose many famous stars to advertise. It took tens of millions to win the CCTV advertisement. In previous years, the winners were generally tobacco, alcohol and health care products, because these two things had low cost and high profit. Hu Zhibiao spent a lot of money to let business partners see his confidence and abundant funds, and let the people see "more love"
"Aiduo" VCD became an instant hit. Well-planned marketing and excellent product quality make Hu Zhibiao's business more and more prosperous. "Aiduo" occupied almost all the VCR market in that year, with an annual income of 654.38+0.6 billion yuan. Not only that, Hu Zhibiao also won love that year. He spent a lot of money on 18 Mercedes-Benz and successfully married his female secretary. Hu Zhibiao can be said to have a prosperous population, and a double harvest of career and love.
There is a crisis of trust between them.
Hu Zhibiao's business is not his own, but "Aiduo" cooperates with his good friend Chen Tiannan. Between friends, the relationship between Hu Zhibiao and Chen Tiannan came to an end because interests turned against each other everywhere. At that time, Hu Zhibiao promised Chen Tiannan that he would share the shares after the company went public, but he failed to fulfill this promise. A businessman's failure to keep his promise is the beginning of his failure.
The war between Hu Zhibiao and Chen Tiannan began, and the unreasonable Hu Zhibiao's reputation fell sharply after several lawsuits. More and more dealers began to collect debts, which Hu Zhibiao could not cope with. Chen Tiannan's transfer of property led to the complete collapse of Hu Zhibiao, and "Aiduo" Company declared bankruptcy. In just four years, Hu Zhibiao has experienced the ups and downs of his life. He has worked hard for more than three years, but it was dashed in an instant because he broke his promise to others.
The road to starting a business is long and difficult, and many people end up trapped in vanity fair and lost themselves. Trust is very important for entrepreneurship and life. Keeping promises is also the first step in our life.