General trademark prices are around 20,000-50,000, and about 80% of trademarks are at this price. A small number of trademarks can cost more than 50,000 or even hundreds of thousands. Most of the idle trademarks on the market are registered R trademarks. If you select a trademark, you only need to directly connect with the trademark trading platform and sign an entrustment transfer agreement to transfer the selected trademark. How is the price of a trademark generally determined? Trademark name. A good brand name can quickly acquire users without spending marketing costs. Therefore, choosing a good brand name is also important to many buyers. Since things are rare and valuable, and good brands are rare, prices will naturally rise. The price of a trademark is mostly related to the name of the trademark. Trademark category. Most of the idle trademarks on the market are Category 25, so compared with other categories, the price of Category 25 trademarks will naturally be lower. Usually around 10,000-30,000. Clothing trademark transfers generally involve e-commerce platforms. The reason why buyers purchase trademarks directly is because trademark transfer does not require a lot of effort and can be owned quickly. Trademark influence. Some trademarks have a certain degree of popularity in other categories, so prices in other categories will naturally rise a bit. For example, "Alibaba", in addition to the category registered by Alibaba, the price of the "Alibaba" trademark sold in the market is also higher than the average. Degree of trademark risk. Regarding trademark registration and trademark purchase, the risk level of trademark purchase is much lower, so the price will be higher than trademark registration. Trademark registration fees. The basic fees for a trademark also include trademark registration fees, transfer fees, notary fees, and agency services.