There are many ways to promote websites, including but not limited to the following: for example, blog promotion (platforms include: Sina Blog, Tencent Certified Space,), Q&A marketing promotion (platforms include: Baidu Knows, Search Souwenwen, 360 Q&A, etc.), forum promotion (major high-weight, industry-related forums), document promotion (enterprise-related information is made into documents and uploaded to Baidu Library, similar to this), traditional SEO optimization, self-media (Weibo , WeChat promotion, SNS platform), soft article promotion (publishing soft articles to media platforms), and related website promotions in various ways. The most important are two points. One is to do a good job in ROI and evaluate the effectiveness of each promotion channel. ; The second is to keep pace with the times and constantly research new promotion channels, such as the now popular WeChat promotion
The following is a summary of the experience provided by the Quannuo website promotion outsourcing platform:
1 . Search engine promotion method
Search engine promotion refers to the method of website promotion using search engines, classified directories and other network tools with online information retrieval functions. Since the basic forms of search engines can be divided into web spider-type search engines (referred to as search engines) and search engines based on artificial classification directories (referred to as classification directories), the forms of search engine promotion also include search engine-based methods and search engine-based methods. Classified directory methods, the former includes various forms such as search engine optimization, keyword advertising, fixed rankings, content-based positioning advertising, etc., while the latter mainly involves website login in appropriate categories of the classified directory. With the further development and changes of search engine forms, other forms of search engines have also appeared, but most of them are based on these two forms.
Search engine promotion methods can be divided into many different forms. Common ones include: logging into free classified directories, logging into paid classified directories, search engine optimization, keyword advertising, keyword bidding ranking, web pages Content-targeted advertising and more.
Judging from the current development trends, search engines still play an important role in online marketing and are recognized by more and more companies. The methods of search engine marketing are also constantly evolving, so they should be based on Changes in the environment determine the appropriate method of search engine marketing.
2. Email promotion methods
E-mail is the main website promotion method. Commonly used methods include electronic publications, member newsletters, and email advertisements from professional service providers. Email marketing based on user permission is different from spam. Permission marketing has obvious advantages over traditional promotion methods or unauthorized email marketing. For example, it can reduce the nuisance of advertisements to users and increase the accuracy of potential customer positioning. degree, enhance relationships with customers, improve brand loyalty, etc.
3. Resource cooperation promotion method
Through website link exchange, exchange of advertisements, content cooperation, user resource cooperation, etc., the purpose of mutual promotion is achieved between websites with similar targets. One of the most commonly used resource cooperation methods is the website link strategy, which uses the website traffic resources between partners to promote each other.
Each corporate website can have its own resources, which can be represented by a certain number of visits, registered user information, valuable content and functions, online advertising space, etc., using the resources of the website and Partners cooperate to realize the ultimate sharing of resources and jointly expand profits. Among these forms of resource cooperation, exchanging links is the simplest form of cooperation, and surveys show that it is also one of the effective ways to promote new websites. Link exchange, or reciprocal link, is a simple form of cooperation between websites with certain complementary advantages, that is, placing the LOGO or website name of the other party's website on their own website and setting up a hyperlink to the other party's website, so that users can access from the cooperative website Find your own website in order to achieve the purpose of mutual promotion. The role of exchanging links is mainly reflected in several aspects: obtaining traffic, increasing the impression of users when browsing, increasing advantages in search engine rankings, increasing the credibility of visitors through recommendations from cooperative websites, etc. Exchanging links has a deeper meaning than whether it can achieve direct results. Generally speaking, each website tends to link to other websites with high value, so obtaining links from other websites means gaining partners and a Recognition of similar websites in the field.
4. Information release and promotion methods
Publish relevant website promotion information on other websites that potential users may visit, and use the opportunities for users to obtain information on these websites to achieve website promotion. For this purpose, websites suitable for publishing this information include online yellow pages, classified ads, forums, blog sites, supply and demand information platforms, industry websites, etc. Information release is one of the common methods for free website promotion.
5. Quick URL promotion method
That is, the method of rationally utilizing network real names, general URLs, and other similar keyword website quick access methods to achieve website promotion. The shortcut URL uses natural language to establish a corresponding relationship with the website URL, which provides great convenience for users who are accustomed to using Chinese. Users only need to enter the shortcut URL that is easier to remember than the English URL to access the website. Use your own native language or other simple vocabulary to "replace" the website with a URL that is better remembered and can more easily reflect the brand image. For example, choose the company name or trademark, main product name, etc. as the Chinese URL. This can greatly make up for the inconvenience of the English URL. The shortcomings of publicity are that it has certain value in website promotion. With the increase in the number of shortcut URLs registered by enterprises, the user data of these shortcut URLs can also be equivalent to a search engine. In this way, when a user uses a certain keyword to search, even if it is not consistent with the Chinese URL registered by a website, there is still a possibility that the user will Opportunities to discover.
6. Online advertising promotion methods
Online advertising is one of the commonly used online marketing strategies, and it plays an obvious role in online branding, product promotion, website promotion, etc. Common forms of online advertising include: BANNER advertising, keyword advertising, classified advertising, sponsored advertising, email advertising, etc. The media that BANNER advertising relies on is web pages and keyword advertising is a form of search engine marketing, while email advertising is a type of licensed email marketing. It can be seen that online advertising itself cannot exist independently and needs to be combined with various network tools. To realize the function of information transmission, it can also be considered that online advertising exists in various online marketing tools, but the specific forms of expression are different. Promoting online advertising users' websites has the advantages of a wide range of online media to choose from, various forms, strong applicability, and timely delivery. It is suitable for any stage of the website's initial release and operation period.
I don’t know whether you are looking for a brand marketing planning company or want to understand the industry situation. Quannuo website promotion has established a marketing website from the beginning. From the perspective of SEO, it is more conducive to later optimization. As the business With the continuous increase, you can set up special pages, extrapolate, optimize, and use bidding simultaneously, making the marketing effect more obvious.