A product refers to anything that can be provided to the market, used and consumed by people, and can meet certain needs of people, including tangible items, intangible services, organizations, concepts or their corporate product portfolios.

Product attributes refer to the inherent properties of the product itself, which are a collection of product differences (different properties from other products) in different fields. In other words, product attributes are a collection of product properties and a collection of product differences. The factors that determine product attributes are composed of the following different areas.

Each factor defines the nature of the product in its respective field. The properties reflected in each attribute field of the product play different roles, status, and weight in the process of product operation. The product presented to consumers is the result of the interaction of these different attributes.

Extended information:

The product includes the following five levels:

1. Core product: that is, the basic service or benefit that the customer really buys, fundamentally speaking Every product is essentially a service provided to solve a problem. It is the most basic and important part in the overall concept of the product.

2. Form product: refers to the form in which the core product is realized or the specific form in which the target market meets the needs. It consists of five characteristics, including quality, style, features, trademark and packaging.

3. Expected product: a set of attributes and conditions closely related to the product that buyers expect when purchasing a product.

4. Extended products: refers to the sum of various benefits that customers receive when purchasing formal products and desired products, including manuals, warranties, installation, maintenance, delivery, technical training, etc.

5. Potential products: refers to existing products, including all additional products, that may develop into the potential state of future final products. Potential products point out the possible evolution trends and prospects of existing products.

Baidu Encyclopedia-Products