The meaning of the Peugeot logo

The lion image is the logo of the Peugeot brand. It was applied to Peugeot's saw blade products in 1847 and evolved into Peugeot's only manufacturing trademark in the mid-1880s. As the symbol of the brand, the image of the lion continues to change, interpreting a legend that spans centuries. From symbolizing the quality of the saw blade to representing a manufacturing company that pursues endless pursuit of high quality, the lion logo closely links the company with the flexibility, strength and beauty represented by the feline.

The image of the lion is well known. For 150 years, Peugeot's past and present products have carried the lion mark, and the lion can be seen on the hood or front grille of Peugeot cars.

The history of Lion began on a beautiful morning in 1847. The two Peugeot brothers Jules and Emile commissioned the Montbéliard jeweler to design a logo as a product brand for their own tools such as hacksaws. They wanted to design it in the shape of a lion, which is the heraldry of the Montbéliard region, mainly because the lion can represent the three qualities of Peugeot saw blades: the saw teeth are durable - like a lion's teeth, and the saw blade is flexible and not easy to break - like a lion The spine, the speed of cutting - as swift as a prancing lion. Among many design options, the two brothers chose the silhouette of a lion on an arrow. Since 1850, Peugeot saw blades have been marked with the lion mark. On November 20, 1858, the lion mark was registered at the French Royal Museum of Crafts.

The Lion, originally designed for saw blades, was gradually applied to all tool products of Peugeot Brothers. Represents the first-level quality of steel, formerly known as "cast steel". Other quality grades of steel are represented by different symbols: a crescent for second quality ("quenched steel"), a hand for third quality ("semi-quenched steel"), and a star for lower quality. In addition, some tools have their own logos: steel planers, long-handled forks, and trowels made in 1860 all have deer as their logos, etc. It was not until the mid-1880s that the lion became the only symbol of Peugeot products. The lion logo appeared on bicycles in 1882 and on motorcycles in 1901. The first batch of cars produced from 1890 to 1905 did not use the lion because Armand Peugeot, the founder of "Peugeot Automobile Company", preferred to use the word "Peugeot Automobile" as a logo. From 1905 to 1915, the lion silhouette on the arrow continued to appear on the "Lion? Peugeot" cars produced by the "Subsidiary of the Peugeot Brothers".

After the merger of the bicycle and automobile businesses in 1910, the new Peugeot Automobile and Bicycle Co., Ltd. used the ancient word "PEUGEOT" as a logo on cars and on motorcycles after the 1920s.

In the mid-1920s, a new lion shape appeared: a copper lion standing on the water tank cover with an aggressive attitude, adding to the unique personality of Peugeot cars.

In 1933, the logo changed again: this time it was the head of a roaring lion, placed at the top of the front grille. This image was used from 1930 to 1950.

In 1957, the heraldic pattern of a lion standing on its hind legs appeared, which was the predecessor of the current logo. The new lion shape was used on the 203 model and also appeared on the Franche-Comté regional badge. The lion adopted for the 403 launch in 1955 has a triangular badge as the base, with the words "PEUGEOT" in ancient script. In 1968, the Lion separated from the badge for the first time after the war. In 1975, the lion logo outlined with outlines, chrome plated and hollowed out in the middle appeared and was used on all Peugeot models. The modern logo was born five years later in 1980, revised in 1998, and the current "blue logo" was finally established in 2002. The lion logo with strong lines and sharp edges appears on all Peugeot products and on the building walls of sales and service stores.

The lion, the symbol of the Peugeot brand, has undergone many changes from the jeweler's original sketch to today. In the past, it symbolized the quality of Peugeot saw blades, but now it represents an enterprise that pursues endless pursuit of high quality.

“PEUGEOT” was once translated as “Bieru”, and the company adopted “lion” as its car trademark. The trademark pattern of "Peugeot" is the emblem of the Biejou family, the founder of Montbéliard. It is said that Bieru's ancestors had explored America and Africa, where they saw an amazing animal—the lion. For this reason, the lion was used as the emblem of the family. Later, this little lion became the provincial emblem of Montbeliard Province.

The little lion "Peugeot" is very unique and tasteful. Its simple, bright and strong lines symbolize a more perfect and mature Peugeot car. This unique shape not only highlights the strength but also emphasizes the rhythm, and is more full of the flavor of the times.

Throughout the ages, the lion's majesty, prowess, and majesty have been regarded as noble and heroic. The huge sculpture "Sphinx" in ancient Egypt has a human head and a lion body to represent the majesty and prowess of the Pharaoh. . Therefore, Peugeot is proud to use the "Lion" trademark.

Mark