Robust (Guangdong) Food & Beverage Co., Ltd. is one of the top ten beverage industries in China, and a member of Danone Group, which is in a leading position in the world food industry. Robust is committed to the production and management of healthy beverage products. There are 29 branches or offices in major cities in China, and the market network covers urban and rural areas. At the same time, it manages ten large production bases such as Zhongshan, Wuhan, Feng Run, Chongqing, Chengdu, Xi and Shenyang.
Robust was founded in 1989, and 1999 has become a large modern enterprise group, and moved its management center from Zhongshan to Guangzhou. At the beginning of 2000, Robust became an important member of Danone Group, a multinational food company, in China, thus gaining more advanced management concepts and long-term development potential and motivation.
Robust has many series of high-quality products (such as AD calcium milk beverage, health express, pulse, pure water, good mineral water, etc. ) can meet the needs of consumers of different ages.
This trademark was recognized as a well-known trademark in China by the State Trademark Office with the beginning of 1999. In many cities and regions, "Robust" is a household name and has become a symbol of health, delicacy and nutrition.
Robust takes "becoming the most sustainable company in the field of healthy food" as its development goal and "creating a healthy life and enjoying the benefits of success" as its corporate mission. Robust hopes to continuously provide more high-quality, delicious and nutritious healthy foods for the public, meet their daily needs, improve their quality of life and create a healthy living atmosphere. At the same time, Robust pays attention to and respects every consumer, employee and partner, and enjoys the benefits of success and a better life with them.
Guangdong Robust Group is a well-known large-scale food and beverage enterprise in China, one of the top ten enterprises in China's beverage industry, one of the second batch of large enterprise groups in Guangdong Province, and the first among Zhongshan 15 enterprises. Robust is one of the few "well-known trademarks" recognized by the State Trademark Office in China's food and beverage industry. Robust Group, formerly known as Guangdong Today Group, was established in 1989, and today Group was formally established in 1992+00. 1In August, 1999, the group management center was moved from Zhongshan to Guangzhou. 1June, 1999, 10. Today, the Group was renamed Robust Group.
Robust has developed rapidly in the past ten years, and its production, sales, profits and taxes have doubled year after year. Compared with the establishment of 1989, the profits and taxes on production and sales have increased by more than 500 times in the past ten years. Today, Robust has built a modern large-scale enterprise that produces five series of high-quality products, grasps the market network covering urban and rural areas across the country, has well-known well-known trademarks and gathers elites from all corners of the country. The Group has more than 4,000 employees, including nearly 1000 management and technical personnel with college or technical secondary school education. The Group has eight subsidiaries, including Robust Investment Management, Robust Zhongshan, Robust Industry, Healthcare Today and Hong Kong Today, as well as large peripheral factories in Tangshan, Wuxi, Wuhan, Chengdu and Shanghai, as well as nearly 30 branches in major cities all over the country and operation departments and marketing departments all over the country.
Robust adheres to the road of specialization for ten years, taking health care products, dairy products and beverages as the development direction, and has successively launched Robust milk yogurt (including Robust milk, ad calcium milk, Health Express AD calcium+Bifidobacterium milk beverage, etc.). ), milk (including Robust pure milk, sweet milk, chocolate milk, strawberry milk, high calcium milk, student milk, etc. ) and drinking water (including robust milk). These products have won consumers' love with their excellent quality and first-class quality, and they have sold well all over the country and won numerous awards. Among them, Robust milk has been the first in China for six consecutive years (93-98) and Robust purified water has been the second in China for two consecutive years (97-98) since it was introduced in 1997.
In the past ten years, Robust and its president, He Boquan, are well-known all over the country for their courage to innovate, and have received extensive attention from the media and society. 10 years ago, we rented the trademark of Robust Company in Guangzhou to start a business, and developed and produced the first mixed health milk yogurt "Robust Milk" in China. 1992 was awarded the title of "Today" by Peking University in early 1992, and Guangdong Today Group was established in June+10/October of the same year. 1994, Today spent tens of millions to buy the formula of "life nuclear energy" coached by Ma, which set the biggest intellectual property transaction between individuals and enterprises in China history. After that, the distribution right of "life nuclear energy" was auctioned nationwide, which was the first auction of domestic product distribution rights. At the beginning of 1997, "Today" invested in the comprehensive acquisition of Guangzhou Robust Company and became the sole legal owner of Robust trademark. At the beginning of 1998, McKinsey, the world's largest management consulting company, was invited to conduct strategic consulting for senior management of enterprises today. At the end of 1998, "Today" launched the world's most advanced enterprise management software SAP R/3 system; 1999 was selected as a teaching case of Harvard University, the management center was moved to Guangzhou, and the group was renamed ... Robust's innovative actions again and again attracted the attention of all walks of life and made them brilliant for ten years.
1999 robust management center moved to Guangzhou, and the group was renamed (today, the group was renamed robust group), which gave robust a higher and further starting point after ten years of operation. Taking this as a starting point, Robust will, as always, continue to create an atmosphere of "always starting a business", so that every entrepreneur and employee can maintain the entrepreneurial spirit of "never being complacent and constantly making progress" and firmly move towards the goal of "building the best enterprise in the food and beverage field in China".
Facing the opportunities and challenges at the turn of the century, facing the huge space and bright prospects for the development of food and beverage industry in the new century, Robust will bring more and better products to consumers, create more wealth for society and continue to walk in the forefront of the times with the corporate ideal of "creating a healthy life and enjoying the benefits of success" and Robust people who have been honed and grown up for ten years.
Robust and its president, He Boquan, are famous all over the country for their courage to innovate, which has attracted extensive attention from the media and society. 10 years ago, we rented the trademark of Robust Company in Guangzhou to start a business, and developed and produced the first mixed health milk yogurt "Robust Milk" in China. 1992 was awarded the title of "Today" by Peking University in early 1992, and Guangdong Today Group was established in June+10/October of the same year. 1994, Today spent tens of millions to buy the formula of "life nuclear energy" coached by Ma, which set the biggest intellectual property transaction between individuals and enterprises in China history. After that, the distribution right of "life nuclear energy" was auctioned nationwide, which was the first auction of domestic product distribution rights. At the beginning of 1997, "Today" invested in the comprehensive acquisition of Guangzhou Robust Company and became the sole legal owner of Robust trademark. At the beginning of 1998, McKinsey, the world's largest management consulting company, was invited to conduct strategic consulting for senior management of enterprises today. At the end of 1998, "Today" launched the world's most advanced enterprise management software SAP R/3 system; 1999 was selected as a teaching case of Harvard University, the management center was moved to Guangzhou, and the group was renamed ... Robust's innovative actions again and again attracted the attention of all walks of life and made them brilliant for ten years.
In March 2000, Robust joined Danone Group and became an important member of Danone in China.
Robust is the main product brand of Robust Group, a product brand with high popularity and reputation in China, and one of the most competitive brands in the beverage industry in China. Robust brand has great affinity from name to design, and it is a food and beverage brand with ideal carrying capacity and extensibility. At the beginning of 1999, Robust was recognized as a well-known trademark in China by the State Trademark Office and became one of the few well-known trademarks in the food and beverage industry.
Strong corporate culture
Robust has gone through ten years, although it is very young, but it has created impressive achievements, which embodies the wisdom and sweat of entrepreneurs and all Robust people, and deserves the pride of every Robust person; However, what makes us proud is not the tangible achievements made by Robust, but the value concept precipitated and sublimated by Robust in the process of ten years' entrepreneurship, which is the highlight of Robust's wisdom and sweat and the core of Robust's unique corporate culture formed in its past business practice.
As the core of Robust corporate culture, these values are derived from Robust's past practice, the concentrated generalization and crystallization of Robust's ideological system, the distinctive spiritual norms and codes of conduct of Robust's own enterprises, and the soul of Robust. She combines the ideal and will of enterprise achievements, and in turn guides the employees of the company to be aggressive and strive for it. It is Robust's precious spiritual wealth, and it is Robust's belief and important spiritual pillar.
For Robust, which is never satisfied and keeps running, the past ten years are only the beginning of Robust's entrepreneurial road, and Robust still has a long way to go. The corporate culture created by Robust in the past ten years will be the beacon light of Robust team and the highest spiritual standard of every Robust person.