first, the legal protection has been strengthened. If a trademark becomes a well-known trademark, it can be protected by expanded laws: ① the scope of protection is expanded. That is to say, it not only protects the exclusive right to use the trademark within the registered scope of the trademark, but also prohibits others from using the trademark without authorization in other related fields. This can effectively prevent others from "hitchhiking", prevent others from diluting the trademark of the enterprise, and lay a solid foundation for enterprises to adopt diversified development and widely use core brands in many production and service fields when the time is ripe; (2) increased protection. When law enforcement agencies at all levels in the country deal with trademark disputes, well-known trademarks can receive more courtesy in all aspects; ③ The field of protection has increased. Not only in the field of trademarks, but also in other fields such as enterprise names and Internet domain names, well-known trademarks can still get more protection. This will highlight the distinctiveness of the trademark and greatly increase the intangible assets of the trademark;

second, get government policy support. At present, governments at all levels all over the country have regarded "striving for well-known trademarks" as one of the focuses of government work, and governments at all levels have introduced incentive policies, ranging from hundreds of thousands to millions. In addition to direct economic incentives, these enterprises will be given various special preferential policies. After being recognized as a well-known trademark, the enterprise will get greater government support than other enterprises;

thirdly, famous brands bring huge economic benefits. A well-known trademark is a combination of brand awareness and reputation. If a trademark is recognized as a well-known trademark, it means that the brand has been recognized as a high-quality product by the authoritative department. In the minds of consumers, this is a "famous brand" that is genuine rather than self-advertised. Therefore, the publicity effect brought by the recognition of well-known trademarks is far from that of general advertising investment, and in this sense, it is the best brand publicity. And the comprehensive benefits brought by this will enable enterprises to gain greater leading edge in the fierce market competition.

fourth, great brand honor and intangible assets appreciation. Although the recognition of well-known trademarks in China has been changed from the previous appraisal to the current case, the title of "China Well-known Trademark" is still the highest honor in the field of Chinese trademarks. Get the "China well-known trademark" recognition, can enter.