Fila is an Italian brand. FILA, whose Chinese name is Fila, was founded in the small town of Biella, Italy in 1911. Now a century-old sports fashion brand, FILA is a textile and knitting clothing brand founded by the FILA brothers. In the 1970s, in order to cope with diversified development, FILA turned to sportswear and successively developed tennis, golf, fitness, skiing, mountaineering, basketball and other series. FILA products are currently sold in more than 30 countries including Italy, the United Kingdom, Germany, France, the United States, China, Japan, South Korea, Brazil, and Russia.

Brand history: The brand was founded in 1911 by the FILA brothers in BIELLA, Italy, and has a history of nearly a hundred years. In the 1970s, FILA cooperated with diversification strategies to expand its sportswear business. In the following years, it successively developed golf, tennis, fitness, yoga, running and skiing series, eventually establishing its backbone position as a world-famous sports brand and is considered a representative of art and a model of luxury.

Brand trademark: Trademark Fila (Fila) sporting goods company in Rome, Italy hired a Japanese designer in 1972 to design the trademark for fila. So the trademark with the letter f as the main element came out, and was greatly appreciated by Fila’s Italian boss. This f letter is very creative, using beautiful and plump geometric patterns, with a strong artistic beauty, which is consistent with Italy's long-standing artistic atmosphere. Therefore, to this day, fila still has no plans to change its trademark.

Chinese market: As a fashionable sports brand, FILA is no stranger to Chinese consumers. FILA's fashionable and energetic image, novel design and high-quality products have left a deep impression on consumers. As a sports brand that constantly breaks the rules, FILA continues to meet the needs of different consumers with its innovative and design-rich products. The cutting-edge original products in the past have become today's golden classics.