Mao Zedong, Chairman Mao inscribed the title of "Red Flag", a publication of the Party Central Committee, in June 1958. Later, FAW borrowed these two words.

On January 8, 2018, China FAW released the new Hongqi brand strategy, taking "Chinese-style new noble sophistication" as the brand concept. On July 31, 2018, the 60th anniversary celebration of the Hongqi brand officially kicked off. On October 23, 2018, Hongqi Brand signed a contract to become a diamond partner of the Fifth World Internet Conference. On January 29, 2019, FAW Hongqi and the Forbidden City officially reached a strategic cooperation.

Extended information

For the Chinese, Hongqi is not only a famous car brand, but also a deep feeling and sacred memory. For FAW people, Hongqi is a strong responsibility and historical mission.

In the 1960s and 1970s, the Hongqi sedan was a banner of the Chinese automobile industry. After the reform and opening up, "Hongqi" continued to assume the important role of "national vehicle" and began the marketization process.

On April 25, 2018, the Hongqi brand made its independent debut at the Beijing Auto Show for the first time in its history, and the high-end B-class car Hongqi H5 was launched. On February 4, 2019, Hongqi HS5 made its official debut at the Jilin Changchun (FAW) branch venue of the 2019 CCTV Spring Festival Gala, and was officially launched on May 26, 2019 during the 2019 Changchun International Marathon.

On July 12, 2019, the Hongqi HS7 Changchun International Automobile Culture Festival and the first Hongqi Carnival were held in Changchun, and the Hongqi HS7 was also launched during the period.