Individual industrial and commercial households can register stores with the same name in different jurisdictions of the same city. Because the general self-employed persons are registered in the industrial and commercial offices under their jurisdiction, and the self-employed persons are strictly engaged in business activities only in the same district, they are allowed to register self-employed persons with the same name in other districts.

Secondly, it involves registered trademarks. Suppose a hotel has been in business for more than three years, but its signboard (trademark) is not registered in the State Trademark Office, so it is not protected by law. On the contrary, if another hotel chain registers its trademark, it will have to change its name unconditionally.