Leading luxury brands are almost paranoid when it comes to protecting their trademarks. Chanel is a brand founded in Paris, France in 1913, with a history of more than 100 years. For brand protection, Chanel has registered trademarks related to Double C in many countries, and has also launched a series of trademark defense battles around the world. Recently, Chanel lost a trademark battle with Huawei. The news that Chanel lost its trademark infringement lawsuit against Huawei once became a hot search on Sina Weibo. Seeing the comparison between the two trademarks, some netizens said that Huawei's trademark is very similar to the initial H of Huawei and not similar to Chanel's trademark. More and more netizens say: "It's better to say it's black and white, the similarity is 100%". ?Thank you Chanel for not taking advantage of Huawei’s popularity?.

The trademark litigation began in 2017. At that time, Huawei applied to the European Union Intellectual Property Office (EUIPO) for registration protection of its computer hardware trademark. The trademark's logo is two intertwined half-rings. But Chanel objected, saying the design was similar to its "double C" trademark. In its objection, Chanel pointed out that its registered logo consists of interlocking Cs for Class 9 goods such as cameras, sunglasses, eyeglasses, headphones and headsets, and computer hardware, and that computer hardware is also what Huawei wants. its logo, and found Huawei's trademark confusing.

In addition, Chanel also pointed out that it has maintained the same double C trademark registration in France since the mid-1980s. Given this long-term effort, if the European Union Intellectual Property Office allows the registration of Huawei's trademark, it will provide the technology giant with an opportunity to catch up with Chanel's trademark reputation. In 2019, the European Union Intellectual Property Office reportedly rejected Chanel's objection, saying the two trademarks were not similar and had no likelihood of confusion among the public. Chanel then appealed to the EU's General Court of Justice in Luxembourg.

Trademarks are very important intellectual property rights. In the international market, companies face fierce market competition, and they must know how to protect their trademarks. A trademark is a unique legal symbol that can help consumers identify businesses and goods, and is protected by law after trademark registration. There will be more and more cooperation and competition between Chinese companies and foreign companies. Companies need to rely on internationally recognized legal language, integrity language, fair language and rational language to enable registered trademarks to open up markets and improve markets in the process of globalization. The central role of competitiveness.