Category: Entertainment/Celebrity gt; gt; Animation

Analysis:

Sanchen Cartoon Group Co., Ltd. (Sanchen Cartoon for short) has been developing for eight years Historically, its corporate nature is a mixed ownership with clear property rights. Its business fields span electronic audio and video publishing, audio and video chain leasing, animation production and distribution, brand (image) licensing derivatives, franchises and other business formats, integrating culture, entertainment and education. Its products are educational and entertaining, and use information technology as a carrier to form a new economy - a happy cultural industry. "Sanchen Film Library" and "Blue Cat" are the two major cultural and educational brand assets of the group.

The predecessor of Sanchen Cartoon was Sanchen Film Library. In 1996, the "Sanchen Film Library" project was approved by the Ministry of Culture. Sanchen Film Library dedicated the world's best films to children, experimented with setting up film classes for primary and secondary school students, and built audio-visual electronic libraries in schools to combine film and television culture with education. , pioneered the education and entertainment industry.

In October 1998, Sanchen Video Electronics Chain Rental Co., Ltd. was officially registered and established, becoming one of the largest audio-visual chain network operators in China at that time and a content integrator of audio-visual products. Sanchen Film Library has accumulated rich copyright advantages, brand resources and marketing network resources, laying the foundation for the rise of subsequent industries.

In 1999, during the low period of the development of domestic animation, Sanchen Company invested in the construction of Hunan animation production base, and produced a large-scale original popular science animation series "Blue Cat Naughty 3000 Questions" with "knowledge cartoon" as the core concept of creation. With diversified extensions, it has since begun to accelerate in the animation industry.

Blue Cat cartoon programs are gradually broadcast on a large scale on domestic TV stations and exported to overseas markets, gradually forming the most influential original cartoon brand in China. On this basis, "Blue Cat" began to derive brand authorization, expand the franchise network, and form an industrial cluster. "Blue Cat" has successfully created a cross-industry "industrial ecological chain" of "artistic image-brand trademark-production supply-integrated marketing" with cartoon images as the leader, and built a national integrated film and television media-industrial manufacturing- - A large complex enterprise with integrated commercial and retail characteristics.

"Blue Cat" breaks through a one-way industrial development form with the help of the animation industry chain, integrating content production, media, channels and other resources in a closed industry chain environment, while effectively activating the three aspects of the industry. Chenyingku's inherent resources in audio and video publishing, chain operations, etc. have closely combined the two major cultural brands of the group to achieve systematic and reasonable allocation, and the brand value has been fully extended and realized.

Through the seamless connection of art production lines and modern industrial supply chains, Sanchen Cartoon plans production and production, reduces costs, cultivates domestic original capabilities, and forms multiple animation programs and images with independent intellectual property rights. Make every effort to develop a series of trademark assets, realize the industrialization of culture and the "culture" of industry, integrate industries with cultural brands, transform spiritual civilization into material civilization, and promote the reform and development of related industries, thereby forging a new brand in the 21st century The industrial form has four basic characteristics, namely information technology, media network, marketing network, and brand reputation. "Economic Daily" quoted a senior industry insider when commenting on the "Blue Cat Phenomenon": "If Ford's industrial production line and Taylor's management model led to the industrial revolution in the 20th century, then Blue Cat's artistic production line will make it possible Promoting an industrial revolution in the 21st century. "

In early 2005, Sanchen Cartoon Group was officially approved by the State Administration for Industry and Commerce, which marked the basic formation of the enterprise's group operation. It entered from brand creativity to A comprehensive brand management stage, standardized by modern enterprise systems.

This is the website of Sanchen Cartoon topbluecat/