The procedure for evaluating the value of trademark rights is as follows:

1. Clarify the purpose of evaluation The purpose of evaluation is the economic behavior that occurs with trademark rights.

2. Collect relevant information from the client. The information collected includes:

1. Overview of the client.

2. Trademark overview.

3. The history, current situation and prospects of trademarked products, including market environment, industry conditions, reputation of trademarked products, market share, etc.

4. Trademark advertising, etc.

5. The client’s future business plan.

6. Future financial data forecast, including: production and sales forecast; cost and expense forecast; profit and loss forecast.

7. Related industrial policies, fiscal and taxation policies and other macroeconomic policies affect it.

3. Market research and analysis.

4. Determine the evaluation method and collect and determine relevant indicators. The income method is often used to evaluate trademark rights. The income method to evaluate trademark rights mainly analyzes and determines the three indicators of income amount, discount rate and income period.

5. Calculate, analyze, draw conclusions, and complete the evaluation report.

Legal basis:

Article 13 of the "Trademark Law of the People's Republic of China" If the holder of a trademark that is well known to the relevant public believes that its rights have been infringed, You may apply for well-known trademark protection in accordance with the provisions of this Law. If a trademark applied for registration on the same or similar goods is a copy, imitation or translation of someone else's well-known trademark that has not been registered in China and is likely to cause confusion, it will not be registered and its use will be prohibited. If a trademark applied for registration for different or dissimilar goods is a copy, imitation or translation of a well-known trademark already registered in China by others, misleading the public and causing possible damage to the interests of the registrant of the well-known trademark, registration will not be granted and use will be prohibited.