Brand is the embodiment and representative of the comprehensive quality of a commodity. When people think of a brand, it is always associated with fashion, culture and value. When the brand culture is recognized and accepted by the market, the brand will produce its market value.
A brand is a symbol added to a commodity by a manufacturer or distributor. It consists of names, nouns, symbols, signs, designs or their combinations.
Trademark: refers to a brand or part of a brand that has applied to the trademark registration agency according to legal procedures and has been granted the exclusive right to use a trademark after examination and approval. Trademarks are protected by law, and no one may copy or use them without the permission of the trademark registrant.
. It can be seen that the brand has a wider connotation. Therefore, a trademark is a brand registered to obtain the exclusive right to use a trademark and thus protected by law.
. Brands and trademarks are enterprise names and their symbols, which are used to identify different kinds and different quality products of different producers and operators.
A trademark is not only a symbol or symbol, but also a part of a name or appellation. In the process of brand registration to form a trademark, these two parts are often registered together and are protected by law.
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