Many people know that Liao ginseng refers to Liaoning sea cucumber. It is the first of the "Bazhen of the Sea" and the main ingredient of the famous dish "Buddha Jumps Over the Wall". effect.

In a general sense, the origin of Liao ginseng specifically refers to the three towns of Tieshan, Beihai and Shuangdaowan within the Yellow and Bohai Sea dividing line in Lushunkou. There are many disputes among the people. Most scholars prefer the frozen Beihai. Zhenbeihai Village is its origin.

So, from a geographical point of view, the production areas of Liaoning sea cucumbers are under the jurisdiction of Dalian. It is not impossible to call them Dalian sea cucumbers. However, Dalian sea cucumbers refer to a wider area, from Wafangdian to Lushun to Changhai County, they are all the origins of Dalian sea cucumbers. Due to climate reasons, Dalian's seawater temperature varies greatly throughout the year. Sea cucumbers grow slowly and have high nutritional value. Like rice in the north, they are rare and top-quality.

Of course, there are different types of sea cucumbers produced in Dalian, including dried sea cucumbers, light dried sea cucumbers, ready-to-eat sea cucumbers, etc. So, how to promote and sell these sea cucumbers nationwide?

I personally think that the following steps can be taken

First of all, the trademark of origin should be registered. For example, registering similar brands like "Dalian Light Dried Sea Cucumber" and "Dalian Ready-to-Eat Sea Cucumber" can be a legitimate brand. However, there is still a lot of work to be done before registering a trademark of origin, such as unifying the origin, quality, standards, etc.

In this regard, we can learn from the "brand" of "Dalian Big Cherry". It can be said that Dalian’s cherries are now very popular, which is also due to the trademark of origin.

Secondly, you need to log on to major online platforms, such as PinXX, JingX, XBao, etc. You can also log on to information platforms like Toutiao to let many netizens or audiences know about "Dalian Danqian" "Sea cucumber" and "Dalian ready-to-eat sea cucumber".

Of course, I just expressed my thoughts. I think people in marketing may have more ideas. I am just "throwing out ideas".