Jinan Yang Mingyu Catering Management Co., Ltd. was founded by Mr. Yang in 2011. It is a catering enterprise integrating management, operation and production. The dishes launched inherit the secrets of his family’s traditional production industry and inherit the The food flavor of old Jinan. The dishes not only pay attention to color, aroma, taste and shape, but also incorporate modern elements without the inconvenience of the old flavor, making the dishes more distinctive and widely recognized by consumers.

It is a small store with seven or eight long tables. The products it sells are also very simple, one staple food and one dish. It is such an inconspicuous small restaurant. It is overcrowded and many customers come back again and again. The secret is a dish called "Yellow Braised Chicken".

Yang Mingyu’s braised chicken and rice is clean, hygienic, unique in taste, affordable and suitable for all consumer groups. You don't have to worry because you have never run a catering project. Yang Mingyu Braised Chicken and Rice turns the cumbersome procedures into a 1 1 workflow, and you can easily open a store without any skills. With the strong support of the company headquarters, once cooperation is reached, the company will provide you with comprehensive services such as store design, store decoration, kitchen design, business methods, and technical training. Our powerful central factory and franchise stores all over the country are your trustworthy guarantee.

I don’t know since when, the braised chicken and rice shop has become a new place for many Jinan people to eat. Nowadays, it is not difficult for attentive people in Jinan to find that there are more and more shops with braised chicken signs on the streets. Some are called "×× Braised Chicken", some are simply called "braised chicken", and some are called "Braised Chicken". The restaurant took out braised chicken as its signature dish. For a time, braised chicken became a popular dish. With this dish alone, these unobtrusive roadside shops have firmly captured the stomachs of diners. It is understood that at least hundreds of restaurants in Jinan have "Yellow Braised Chicken" as their signature dish, forming a It’s a spectacular sight to enjoy one dish in a hundred restaurants. Every time it’s meal time, the braised chicken and rice shops hidden in the alleys are always overcrowded, and queuing up to eat has become a scene on the streets.

Yang Xiaolu, who comes from a catering family, is naturally sensitive to the catering market. He is optimistic about the prospects of the fast food industry and has been thinking about elite fast food restaurants. "Compared with other traditional Shandong dishes, the operation of braised chicken is relatively simple, and it is still more suitable for fast food. Braised chicken is a dish in many big restaurants, with different names, but the click-through rate is very high." Follow With a sensitive sense of smell, Yang Xiaolu hit it off with Ma Lianguo, who was looking for a project, and became famous with this classic dish.

Soon, Yang Xiaolu registered the trademark "Yang Mingzi" and established a catering company responsible for developing new products and unified distribution. "If we want to become bigger and stronger, we must register a trademark, otherwise our brand concept will be lost." Being engaged in the catering business for a long time made Yang Xiaolu realize that the market of fish and fish is not a long-term solution. Now that braised chicken is recognized by consumers, We should take the road of branding as early as possible, and use corresponding planning and industry standards to restrain those operators who play sideways or even do not abide by the rules.

Jinan Zhougongci Street "Yang Mingyu Braised Chicken and Rice", the owner Ma Lianguo was the first businessman to create the old Jinan style braised chicken signature. On June 15, 2011, Ma Lianguo opened the store that he had carefully prepared for more than a month. Recalling his mood at that time, Ma Lianguo said that he was "happy but also a little uneasy." Looking at the people coming and going outside the door and the busy traffic, Ma Lianguo muttered in his heart. ; It would be great if I could earn back my rent on this day. To his surprise, only a week after opening, the seven or eight tables in the store were no longer enough. A month after opening, a long queue began to form in front of the store. It became a good story passed down by the neighbors.