in March, 1997, at the first business meeting of Senma, Qiu Guanghe, the chairman of the board of directors, put forward the business philosophy of "small rivers are full of water" and set up the banner of winning culture in Senma.
In August, 1998, Senma held a seminar on brand strategy promotion, introduced CIS strategy, established Senma School, sounded the clarion call of "brand prospering and culture helping" in an all-round way, and established the goal of creating "China Famous Brand" and "China Famous Trademark".
On February 3rd, 1999, Chairman Qiu Guanghe put forward the strategic idea of "three benefits", that is, "it is beneficial to increase market share, corporate image and the interests of agents and enterprises", and established the management idea of "image first, service first and agency first", which laid a solid foundation for the rapid development of enterprises.
in July, 2, Senma Shanghai Clothing Co., Ltd. was established. Samma and French company PROMOSTYL jointly established Samma International Fashion Information Center, which mainly collected information about international fashion colors, popular fabrics and advanced technology through various information stations of the fashion information center, and provided it to Samma R&D department in time, which promoted the rapid integration of internationalization and localization.
on November 18th, 21, Samma established November 18th to December 18th as "Corporate Culture Activity Month" every year. Since that year, the annual "Corporate Culture Activity Month" has a theme, and a variety of cultural and sports activities have been arranged, fully demonstrating the happy image of "love life, love enterprise and strive for dedication".
in February, 21, Samma launched the "two satisfaction" project to improve the satisfaction of partners and employees.
in January p>22, senma founded balabalabala children's wear brand.
in p>22, senma hired Ogilvy & Mather International as the brand manager, and began to fully introduce "36-degree brand management" and advocated the brand concept of "what you wear is what you wear", so as to enhance the brand influence of senma from the aspects of products, reputation, customers, store access, visual recognition and image.
in April, 22, the construction project of Samma Wenzhou Headquarters in Xinqiao, ouhai district, Wenzhou started.
in July, 23, Samma launched Nicholas Tse, the brand image spokesperson, and completely interpreted the brand cultural connotation of "what you wear is what you wear".
In August, 24, she signed a contract with TWINS (Charlene Choi and Zhong Xintong).
in p>25, we joined hands with ——Jungheinrich, a famous professional logistics organization in Germany, to build a rapid response system with a modern logistics center as the hub.
in p>25, we joined hands with -Jungheinrich, a famous German logistics expert, to build a rapid response system with a modern logistics center as the hub.
On April 29th, 26, as the winner of the National May 1st Labor Medal, Qiu Guanghe, the chairman of the board of directors, was solemnly commended by the Zhejiang Provincial Party Committee and the provincial government, and was awarded the honorary title of "Zhejiang Model Worker".
In September and October, 26, Samma brand was successively awarded the title of "China Famous Brand" and "China Famous Trademark", and was ranked among the top 1 competitiveness of China garment industry and the top 1 competitiveness of China large enterprise groups.
On December 18th, 26, the 1th anniversary celebration meeting of Senma was held in Wenzhou with the theme of "Fashion Burning, Setting a prairie ablaze in China". At the meeting, Senma spent 2 million yuan to set up the first charity branch of private enterprises to feed back the society.
On May 3th, 27, the foundation stone was laid for Senma Shanghai Industrial Park in Wujing Town, Minhang District, Shanghai.
in September, 27, Barabara brand won the title of "China Famous Brand" and became the first children's wear brand in China.
on March 4th, 28, the foundation stone was laid for the 181-mu Senma Wenzhou Industrial Park.
in may, 28, senma won the national may 1 labor award and the title of national model worker's home.
In May, 28, Senma donated 9, pieces of clothes worth
1 million yuan to the Wenchuan earthquake-stricken area in Sichuan for the first time to help the people in the disaster-stricken area with earthquake relief. On May 21st, Senma donated 6.13 million yuan to the earthquake-stricken area, and launched a charity fundraising activity of "Giving Love to Rebuild the Campus" in conjunction with relevant institutions, and raised love money through thousands of Senma specialty stores all over the country to help primary and secondary school students in the disaster-stricken area return to school.
on August 18th, 28, Samma launched the brand image spokesperson-the popular idol Show Lo and the super-popular idol group SJ-M in China and South Korea, and * * * both interpreted the brand style of "love is different".
on December 19th, 28, Chairman Qiu Guanghe was awarded the title of "3 Outstanding Zhejiang Merchants in the Thirty Years of Reform and Opening-up".
on March 26th, 29, Samma brand won the 27-28 annual marketing award of China clothing brand.
On July 16th, 29, Qiu Guanghe, Chairman of the Board of Directors, won the "Outstanding Contribution Award of Chinese Charity".
On November 6th, 29, Qiu Guanghe, the chairman of the board of directors, was awarded the title of outstanding Socialism with Chinese characteristics career builder by non-public economic people.
in March, 21, Barabara brand once again ranked first among the "Top Ten Children's Wear Brands in China".
since April 21, Samma has successively launched a series of cross-border cooperation costumes with the Hollywood blockbuster Iron Man II.
On April 27th, 21, Chairman Qiu Guanghe was awarded the honorary title of National Model Worker by the State Council, and was received by Hu Jintao and other party and state leaders.
On April 22nd, 21, Senma held a charity donation activity for Yushu earthquake-stricken area in Qinghai, donating 3 million yuan in cash and 2 million yuan worth of clothes to help people in the disaster-stricken areas tide over the difficulties and rebuild their homes.
In April, 21, Senma was awarded as "China Garment Industry Advantage Enterprise" by China Garment Association, and its chairman Qiu Guanghe was awarded "China Garment Industry Meritorious Medal".
On April 22nd, 21, the trade union of Zhejiang Senma Clothing Co., Ltd. was established.
on January 8, 211, Zhejiang senma garment co., ltd was awarded the honorary title of national advanced collective in textile industry.
senma ranked first among the top 1 taxpayers in Wenzhou and the top 5 taxpayers in manufacturing industry in 21, and was commended by Wenzhou municipal party Committee and municipal government.
On March 11th, 211, Zhejiang Senma Clothing Co., Ltd. was listed on the SME board of Shenzhen Stock Exchange, becoming the clothing listed company with the highest profit level in the domestic capital market.
in April, 215, Samma announced that it had signed a contract with Korean star Kim Woo Bin to become an image spokesperson.