Direct chain stores have the following advantages:
1, which can effectively show the strength of the company and provide picture specifications. In particular, the image display of the flagship store is very convincing and referential, and it can also effectively improve the brand awareness and reputation.
2. Enterprises directly face consumers and understand the characteristics of consumers' needs, which is helpful for brand enterprises to obtain the most effective market information. Provide first-hand information for company decision-making.
3. Have direct control, facilitate operation and management, and timely and accurately implement the company's marketing concepts, principles and policies.
Extended data:
The main characteristics of direct chain:
Ownership and management rights are centralized and unified at the headquarters. Its ownership and management rights are centralized and unified: all member enterprises must be single owners, owned by a company, a joint organization or a single individual;
Centralized leadership and unified management by headquarters, such as personnel, procurement, planning, advertising, accounting and business policies are centralized and unified; Implement a unified accounting system; The managers of direct chain stores are employees rather than owners; All direct chain stores implement standardized management.
The personnel organization form of the direct chain is directly managed by the head office. The organizational system of direct chain stores is generally divided into three levels: the upper level is the organizational system of the company headquarters responsible for the overall cause; The middle layer is a regional management organization responsible for several branches and special business, and the lower layer is a branch or member store.
Baidu encyclopedia-direct sales stores