I. Company Requirements
In order to successfully settle in Tmall, the main body must be the company, so Tmall has many requirements for the company.
Most categories require companies to register for more than one year, mainly considering the company's bank flow, and evaluating the company's operating strength through annual flow. For example, food, automobiles and accessories, household appliances, home improvement, home textiles, musical instruments and other categories need to be established for more than one year according to law. When entering the company, the company cannot be on the abnormal list, otherwise it cannot enter Tmall.
In terms of registered capital, most categories require the registered capital of the company to reach 6,543,800+0,000. Of course, if you are not satisfied with the registered capital of the company, you can go to the industrial and commercial bureau where the company is registered to change the information. It only takes two days to change the information. Another point is the general taxpayer qualification that everyone often talks about. Those who do not meet the requirements can also go to the tax bureau to change.
Second, the trademark requirements
There are few requirements for trademarks, but trademarks must meet the requirements of entry categories. Flagship stores can apply for opening stores by providing exclusive authorization for trademarks. In terms of trademark types, Tmall now basically needs the R logo (it has obtained the trademark registration certificate), and only a few categories can use the TM logo, such as coffee/cereal/instant drinks/electronic games/accessories/games/raiders/office equipment/consumables/related services/special handicrafts, aquatic meat/fresh fruits and vegetables/cooked food/tea, which can be used for more than half a year.
Third, the certificate
The documents often mentioned have business licenses, while the food industry needs to provide food production licenses, product quality inspection reports, food business licenses or food processing agreements.
Tmall's flagship store is unique. The same brand can only have one flagship store in Tmall, so the information is unique. Merchants who want to join Tmall want to speed up. At present, the hot pool is temporarily closed, and there is no shortcut. Enhancing the strength of brands and companies is the best way to settle in Tmall.