Hat is a kind of item that protects the head. There are many types of hats, including sun hats and fisherman hats worn in summer, as well as woolen hats and warm hats worn in winter. Sometimes hats do not appear independently. In winter, a coat with a hat is obviously more suitable for personal wear when going out. So what category does a hat belong to in the trademark field?

From the results displayed on the Bajie Intellectual Property Trademark website, we can know through query that the hat trademark belongs to Class 25-2501-Clothing-Hooded Wind and Snow Coat 250143; 2503- Special sportswear-swimming cap 250124; 2508-cap-beret 250009, hat (headwear) 250012, skullcap 250024, hood (clothing) 250027, etc.

So after the Ningde trademark has been determined, how should the registration and use of the trademark be allocated in order? As we all know, trademark registration takes a long time. Due to the increase in the number of trademark registrations, trademark registration is becoming more and more difficult. Assuming that your trademark is the same or similar to a previously registered trademark, according to the first-to-file principle, your trademark will be Registration is no longer possible, so you must register early.

First, let’s talk about the benefits of successfully registering a trademark. Because the trademark has been approved by the Trademark Office, the company has the exclusive right to use the trademark and can get legal protection. Others are not allowed to use it without permission, otherwise If it constitutes trademark infringement, the trademark registrant has the right to require the other party to stop the infringement and compensate for losses.

On the other hand, you can use your own trademark with confidence and boldness, without worrying about trademark infringement, and it is also conducive to the development of the brand. You don’t have to worry about the investment cost of the brand, and you don’t have to worry about the consequences of unsuccessful trademark registration. Come to loss. In addition, now you need to register a trademark if you want to enter platforms such as Tmall and Kuaishou, and even products in shopping malls need fixed trademarks.

However, this form may miss business opportunities due to the long registration time and cannot enter the market in time. There is no guarantee that there will be no accidents during the registration process. If the trademark goes well, it will take about a year. If rejection or objection occurs, the time will be extended even longer.

Let’s talk about the situation of registering and using at the same time. This may be slightly different from the situation mentioned above. The advantage is that if there is an identical or similar trademark applied for on the same day, the prior user can obtain the qualification to apply. If there is a rejection, early evidence of trademark use can improve the pass rate of trademark reexamination. When you encounter a good opportunity to enter the market, you can use the TM trademark to seize the opportunity.

Of course, this situation also has disadvantages. For example, the trademark user does not have the exclusive right to use the trademark, so it cannot be protected by trademark law and cannot prevent infringers from using it. Don’t invest too much in publicity and promotion costs, because the trademark has never been successfully registered and needs time to be reviewed. Assuming that the review has not passed and needs to be changed, the early publicity will no longer be applicable.

After the above analysis, we can know that whether these two types of products are successfully registered first and put into the market for use or registered and used at the same time, their nature has two sides, with both benefits and disadvantages. Assume that the company has two sides. There is no way to accept it. Maybe you can learn about trademark transfer. You can also choose and purchase the massive trademarks on the Bajie Intellectual Property website, which saves a lot of effort in registration.