It is not accidental to give a good name to a brand, but it requires the namer to have certain knowledge. Enterprises have a clear business purpose in brand naming. Therefore, in order to make the brand name easier to be remembered and accepted by consumers, it is necessary to have a brand name that is easy to remember and understand. What is the principle of brand naming for grains?

1. Simple. Brand names should be simple and clear, and the number of words is generally 2-4 words;

2. popularity. The consumer groups of whole grains are relatively extensive, and the brand name, as the name of consumers, should be popular, not mysterious and ostentatious.

3. Applicability. The brand name of whole grains must be closely related to the characteristics of the industry and goods, suitable for the consumption psychology of target customers, and consistent with the social and cultural background of the sales place. Especially for the naming of international brands, we should pay more attention to market research and understand the relevant cultural differences at home and abroad, and the names should be conducive to establishing an "international image."

4. make love. Commercial naming should not only be different from similar products in the same industry, so as to facilitate consumers' identification and purchase, but also be more careful in word selection, strive to be novel and give people an impact, so that a famous name can become a free salesman of the company and avoid mechanical imitation of others.

5. Forward-looking. Brand names should be predictable, fully consider the company's future development direction, consider the influence of changes in the times, and maintain the long-term stability of the brand. Don't name it today, change it tomorrow.