1. Is a trademark necessary for selling liquor? Liquor sellers can operate without trademarks, but the liquor you sell must be authorized by the liquor trademark or the owner of the company before you can sell liquor registered by others with a trademark, or by regional agents or formal purchase channels. However, selling liquor registered with another person’s trademark without the authorization of the trademark holder or the relevant person is a trademark infringement. If reported, the law enforcement department will be notified that the relevant products will be seized and penalties will be imposed. The amount of the penalty will be determined based on the actual situation. 2. The "Trademark Law" allows shops or companies without trademarks to sell their own products, and does not force them not to sell them. The "Trademark Law" is more about protecting products that have registered trademarks. If it is found that others are imitating or If the product is similar to a registered trademark, it means that it is possible to cling to the popularity of other people's trademarks, causing damage to the legitimate rights and interests of consumers and directly damaging the reputation and interests of the products registered with the trademark. 3. The Importance of Trademark Protection my country’s Trademark Law follows the principle of first registration, which means that whoever registers first belongs to whomever registers it first. This has led to many companies not paying attention to their own trademarks, and only discovering that after it has developed to a certain extent. If your trademark is registered by others, and the products you sell are exactly the same as those produced by your own company or produce other products, this is using the popularity of other people's brands to make your own products, and you will also lose the opportunity to protect your trademark rights, and you may be bitten back. One-stop prosecution for trademark infringement, so companies must pay attention to the legitimate interests of trademark ownership.