Nike signed Jordan. There are Nike's logo and Jordan's logo on the shoes, because they are all Nike's. 1984, Jordan, the god of basketball, got the endorsement contract. It was Nike who signed with him at that time. At that time, Nike was still a small company, and Jordan averaged only 17 points in college. The cooperation between the two sides is more of an attempt. Jordan is a signing star of Nike, and Nike has specially created the AJ brand for Jordan. This brand of clothes and shoes will have Jordan's logo. Nike Jordan's logo is composed of Jordan's action of playing basketball and the word Jordan, which is quite memorable.