Trademark Function 1: Passport in the market

Trademark is the essence of corporate brand culture, and the establishment of corporate brand image is the core of the enterprise's struggle. Products that have applied for registered trademarks in relevant countries or regions can be sold in large stores and supermarkets in that country and region. Enterprises generally need to issue trademark registration certificates for relevant brands when printing labels and packaging in printing plants or advertising in various media. In international trade, trademarks are extremely important, and international trade is inseparable from trademarks. For administrative departments, the quality of goods and services is monitored through the management of trademarks, and necessary conditions are created for quality inspection, health inspection, and barcoding.

Trademark Function 2: Flag in Business War

The battle flag symbolizes the indomitable spirit and the spiritual power to charge into battle. The battle flag represents the soul of an army. After capturing a position, planting your own flag means that it has been occupied, which is an honor. A trademark is a symbol of the spirit of an enterprise, and it is also the most direct expression of the field occupied by the enterprise's goods and services.

Trademark Function 3: The highlight of assets

The assessed value of a trademark can increase the total assets of the company, and the higher the value of the brand, the more it can reflect the influence and influence of the trademark. The business performance of an enterprise indirectly reflects the degree of consumer acceptance of the goods indicated by the trademark. As an intangible asset, a trademark can also be converted to realize its value through transfer, licensing to others, or pledge.

Fourth function of trademark: identification code in the eyes of consumers

Goods accept social inspection and supervision in the market and participate in competition. This kind of market competition is Competition among various performance indicators such as product variety, quality, price, etc., and this information is transmitted to consumers through the bridge of trademarks. Use trademarks to promote goods and services, be concise, eye-catching, and easy to remember, leaving a deep impression on consumers to attract and induce their desire to "buy quickly", thereby achieving the effect of creating a famous brand and expanding sales.

Five functions of trademarks: carrier of corporate reputation

Trademarks are not only a symbol to distinguish the source of goods and services, but also the credibility and competitiveness of an enterprise. The symbol of corporate reputation is the satisfaction that the goods marked by the trademark bring to consumers. Trademarks embody the reputation of the marked goods and services, as well as the operators and service providers of the goods. Trademarks are the best indicator of the reputation of goods and services and the reputation of related enterprises. Trademark reputation is crucial in market competition. A reputable trademark plays a very important role in improving product competitiveness and opening up product sales.

The sixth role of trademarks: a transfer station for corporate financing

The trademark exclusive right pledge loan business uses the ownership of corporate trademarks as collateral and is confirmed by third-party evaluation Regarding the value of corporate trademarks, banks use flexible mortgage and pledge models to issue loans based on a certain proportion of the value of corporate trademarks to companies with financing needs. ?